Job Description

VP Strategic Marketing Initiatives, Transformation and Channels - Dubai, UAE
Position Overview
GEMS Education is hiring a VP Strategic Marketing Initiatives, Transformation and Channels to lead high-impact marketing transformation projects across admissions, digital, and strategic partnerships. The role requires senior leadership experience in marketing strategy, channel development, and digital enablement to shape and deliver the long-term transformation agenda.
Location: UAE
Location: Dubai
Industry: Education / Teaching / Training
Function: Marketing / PR / Advertising
Salary: 45000-60000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Preferred Location: Any
Job Type: Full-time
Job Details

• Lead and deliver strategic marketing transformation projects across marketing, admissions, and digital functions
• Develop and implement new marketing channels and partnerships, piloting and scaling innovative models
• Drive governance, reporting, and tracking of transformation initiatives to ensure measurable outcomes
• Collaborate with senior leadership to define and execute the long-term marketing transformation roadmap
• Introduce and manage digital enablement tools and systems to enhance marketing performance
• Build frameworks, playbooks, and best practices for channel innovation and repeatable success
• Partner with consultants, agencies, and technology providers to deliver innovation at scale
• Ensure alignment of transformation projects with business objectives and enrolment KPIs
• Act as a change leader, promoting agility, innovation, and data-driven decision-making across the marketing function

Ideal Profile

• Bachelor's or Master's degree in Marketing, Business, or related discipline
• 8-12 years of experience in marketing strategy, transformation, or consulting roles
• Proven track record in channel development, digital enablement, and strategic project delivery
• Experience leading large-scale initiatives within complex, matrix organizations
• Strong governance, project leadership, and change management skills
• Analytical and strategic thinker with proven problem-solving ability
• Excellent stakeholder management and influencing skills at senior leadership level
• Deep knowledge of marketing technology, customer journey optimization, and digital transformation
• Innovative and forward-thinking mindset with ability to promote cultural change

Why Join Us
At GEMS Education, you will shape the future of marketing transformation within one of the world's largest private education providers. This role offers the opportunity to drive innovation, digital growth, and long-term impact on student enrolment and brand performance.
About the Company
GEMS Education is a global network of private schools headquartered in Dubai, UAE, delivering high-quality education across multiple curricula. With decades of excellence and innovation, GEMS schools are known for inspiring creativity, nurturing talent, and preparing students for success in higher education and beyond.
Job Title VP Strategic Marketing Initiatives, Transformation and Channels - Dubai, UAE
VP Strategic Marketing Initiatives, Transformation and Channels - Dubai, UAE
Position Overview
GEMS Education is hiring a VP Strategic Marketing Initiatives, Transformation and Channels to lead high-impact marketing transformation projects across admissions, digital, and strategic partnerships. The role requires senior leadership experience in marketing strategy, channel development, and digital enablement to shape and deliver the long-term transformation agenda.
Location: UAE
Location: Dubai
Industry: Education / Teaching / Training
Function: Marketing / PR / Advertising
Salary: 45000-60000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Preferred Location: Any
Job Type: Full-time
Job Details

• Lead and deliver strategic marketing transformation projects across marketing, admissions, and digital functions
• Develop and implement new marketing channels and partnerships, piloting and scaling innovative models
• Drive governance, reporting, and tracking of transformation initiatives to ensure measurable outcomes
• Collaborate with senior leadership to define and execute the long-term marketing transformation roadmap
• Introduce and manage digital enablement tools and systems to enhance marketing performance
• Build frameworks, playbooks, and best practices for channel innovation and repeatable success
• Partner with consultants, agencies, and technology providers to deliver innovation at scale
• Ensure alignment of transformation projects with business objectives and enrolment KPIs
• Act as a change leader, promoting agility, innovation, and data-driven decision-making across the marketing function

Ideal Profile

• Bachelor's or Master's degree in Marketing, Business, or related discipline
• 8-12 years of experience in marketing strategy, transformation, or consulting roles
• Proven track record in channel development, digital enablement, and strategic project delivery
• Experience leading large-scale initiatives within complex, matrix organizations
• Strong governance, project leadership, and change management skills
• Analytical and strategic thinker with proven problem-solving ability
• Excellent stakeholder management and influencing skills at senior leadership level
• Deep knowledge of marketing technology, customer journey optimization, and digital transformation
• Innovative and forward-thinking mindset with ability to promote cultural change

Why Join Us
At GEMS Education, you will shape the future of marketing transformation within one of the world's largest private education providers. This role offers the opportunity to drive innovation, digital growth, and long-term impact on student enrolment and brand performance.
About the Company
GEMS Education is a global network of private schools headquartered in Dubai, UAE, delivering high-quality education across multiple curricula. With decades of excellence and innovation, GEMS schools are known for inspiring creativity, nurturing talent, and preparing students for success in higher education and beyond.
Post Details
Job Start Date
Salary from 45000.00
Salary to 60000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required