Property Finder is the leading digital real estate platform in the Middle East and North Africa region. A UAE-born startup, Property Finder expanded its operations to Qatar, Bahrain, Saudi Arabia, and Egypt over the years. Recently, it acquired a significant stake in Zingat in Turkey. The company is one of the largest technology start-ups in the region and on a journey to becoming a Unicorn. We are aspiring to create a lighthouse technology company which will have a lasting impact in the entire tech ecosystem in our geography. Position Summary:
Create and execute the overall B2B Marketing Strategy for Property Finder.
Contribute to the development and execution of a thought leadership strategy in line with our brand purpose in B2B space.
Translate product USPs into commercial narratives about the features, functions and benefits across each segment and key personas.
Own B2B narrative internally and externally.
Work closely with commercial team to develop a solid acquisition and retention strategy to fuel our business growth.
Key Responsibilities:
Ensure Property Finder representation at key industry events and conferences and close collaboration with key industry trade organizations.
Create and execute Property Finder owned events in close partnership with key stakeholders.
Develop marketing materials and programs designed to enhance our customers? understanding of business and products.
Work closely with cross-functional counterparts (Sales, PR, Data, Creative, etc.) to ensure cohesion and scalability for messaging, campaigns and product launches.
Define clear KPIs and develop scalable ways to use data and metrics to drive decision making and impact.
Implement measurement and reporting systems to support the above.
Maintain accurate budget forecasting and management processes.
Desired Qualifications:
15+ years? of relevant experience.
Demonstrated capacity for developing industry leading marketing strategies
Deep knowledge of the B2B marketing dynamics
Experience working with senior marketers and expertise supporting and enabling a sales organization
Strong decision-making skills with successful experience influencing cross-functional teams
Creative flair to bring fresh ideas to positioning and marketing campaigns.
Comfortable with a fast-paced environment.
Fluent in English
Comfortable with a matrix environment.
Comfortable with uncertainty
Company Principles:
Move fast and make things
Data beats opinions
Don?t confuse motion with progress
Failure is success if we learn from it
People over pixels
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