Job Description

Job Title Head of Marketing & Communications

Description

One FAB Tower, Abu Dhabi, United Arab Emirates

Full-time

Division: Magnati

Sub Division: Magnati - Operations

Company Description

Magnati is a regional leader in the payment solutions industry focused on direct acquiring, issuer processing and acquiring processing.

Magnati provides government, merchant and institutional clients with an intelligent payments platform that monetises data, using next generation technology to deliver improved experiences and increased efficiency. The Magnati brand is charged with energy and potential and is set to transform payments into possibilities.

Headquartered in Abu Dhabi, Magnati's expertise and relationships provide a platform for Magnati to attract international partners, while setting a new standard for innovation and delivery in the payments industry.

Visit Magnati.com for more information.



The VP, Marketing and Communications will join a new and dynamic team, working closely with the SVP, Head of Brand Strategy & communications, FAB and the Magnati leadership team to develop and evolve the brand and marketing strategy for Magnati in UAE, MENA and Africa. They will conduct thorough research (quantitative and qualitative) and benchmarking to ensure Magnati is well informed and positioned to target the right audience, through the right channels and with the right message.

The VP, Marketing and Communications will manage a team that will deliver comprehensive and end-to-end marketing, digital, brand and communications winning strategies to meet the needs of our clients, investors/shareholders, regulators, media, vendors, employees and communities.

This role will help to establish and evolve the brand and promote higher profitability and competitiveness positioning Magnati as the leader in the payments sector. As part of the research to help build the right foundations, this role will collect, analyse and present research and information to internal clients and external partners to ensure that opportunities are being identified as well as potential threats mitigated to establish, build and sustain Magnati as a market leading brand.

The VP, Marketing and Communications is responsible for the end-to-end management of relationships with our partners and internal clients. As the senior point of contact for our agencies, the VP, Marketing and Communications also co-ordinates the resources needed to service projects, build strategic digital and media (including performance) plans and balances the expectations of our stakeholders with the execution of creative and operational work.

They will be expected to play a positive role in our Group and support the team to plan and/or deliver the company's marketing and communications initiatives, everything from rebranding, advertising/media planning, employee engagement, creative execution, digital and communications.

Activities:

Building a full funnel approach to create a sustainable engagement model and to ensure Magnati is established as a leading brand in the market by defining what "success looks like" over the next 1-3 years

Bringing new and innovate ideas to the leadership team to support the creation of a dynamic environment ensuring employees cultivate a culture that "dreams big", "makes it happen" and "moves together"

Conducting thorough research and benchmarking exercises (internally and with agency support)

Qualitative and quantitative research

Taking a lead in Magnati's planning process for marketing and advertising strategies

Supporting the team to provide the utmost level of client service (internal and external)

Liaising with stakeholders at a senior, junior and cross-functional level on a day-to-day basis

Promoting the expansion of the business with existing and new stakeholders

Defining and completing projects to a specific schedule and within an agreed budget

Managing expection of delivery with partners and internal stakeholders

Supporting the end-to-end tracking of all campaigns and creative/operational output

Leading the marketing research activities from concept to delivery

Using their relationship management skills to push stakeholders, and the agency, creatively and strategically

Conduct training programmes for employees to socialize the comms strategy, vision, mission and values as required to nurture and promote "payments into possibilities"

Qualifications

Strong background in brand, marketing, digital, advertising and communications is a must

Minimum of 10 years of experience with a related bachelor's degree

Experience in payments, financial services and technology is a must

Strong in both B2B and B2C marketing

Strong leadership qualities and experience in managing teams

Significant experience in professional client relationship management

The ability to plan and strategise at a senior level

A persuasive, dynamic and confident approach to creative projects

Excellent written and oral communication skills (Arabic preferential)

A keen attention to detail and budgetary restraints

Full awareness of creative processes, media planning and digital performance, including the development of digital platforms

A fast learner that can adapt quickly

Not afraid to challenge the status quo, backed by proven methodologies and experience

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