Job Description

Lead the marketing and customer experience agenda for a leading lifestyle and retail group, shaping how customers engage with its brands across every touchpoint. A senior, high-impact role for a visionary marketer to drive brand growth, loyalty, and customer connection across the region.
Reporting to the CEO, this person will

• Lead and execute the group's marketing and customer experience strategy, defining how customers discover, engage, and remain loyal to its brands across all channels.
• Drive brand growth and positioning, ensuring marketing strategies translate into measurable commercial outcomes and strengthen each brand's identity within the wider portfolio.
• Oversee integrated campaigns across ATL, social, CRM and in-store, aligning media and messaging to deliver a unified omnichannel experience.
• Manage CRM and loyalty programs to build customer relationships, increase retention and drive lifetime value through data-led personalization.
• Partner with retail operations, merchandising and e-commerce teams to design seamless customer journeys and deliver consistent storytelling across touchpoints.
• Leverage customer insights and analytics to inform decisions, measure effectiveness, and continuously optimize marketing and experience performance.
• Collaborate with technology, logistics and product teams to enhance service, fulfillment and post-purchase satisfaction.
• Champion a customer-first mindset across the organization by embedding experience-driven KPIs and aligning all functions around shared brand and customer goals.
• Provide strategic leadership to brand, marketing and CX teams, fostering creativity, accountability and high performance.
• Engage directly with the CEO and board, presenting key performance updates, customer insights, and growth opportunities.

Oversee the Marketing and CX functionsPartner directly with the CEO and board to shape brand and growth strategy

• The successful candidate brings over 15 years of marketing leadership experience within large, multi-brand retail or lifestyle groups, ideally with exposure to both physical retail and digital channels.
• They have also led a customer experience function either in their current or past role, demonstrating hands-on involvement in shaping and delivering CX strategy rather than overseeing it at arm's length.
• They have a proven track record of shaping and executing brand and customer experience strategies that deliver measurable commercial impact.
• They combine strategic vision with hands-on execution, able to move seamlessly between creative brand building and data-led decision-making.
• Experience leading CRM, loyalty, and omnichannel marketing programs at scale is essential, as is the ability to translate customer insights into actionable growth initiatives.
• They are a strong communicator and influencer, confident working with C-suite stakeholders and inspiring large, cross-functional teams.
• Either Retail, Consumer, Beauty or Luxury experience is a must
• Regional experience within the GCC or other international retail hubs will be highly regarded.

The client is a leading lifestyle and retail group shaping some of the region's most recognisable consumer brands. With a strong focus on innovation, experience and long-term growth, the group continues to redefine how customers interact with fashion, beauty and lifestyle across the GCC. Part of a larger conglomerate and a high performing leadership team, it offers the scale, resources and ambition of a global organisation.
Competitive package and benefits.

Skills Required