Vice President Brand Activation
Abu Dhabi, United Arab Emirates
Job Description
JOB DESCRIPTION: JOB PURPOSE Develop and manage Aldar\xe2\x80\x99s brand policies and strategies. Ensure Aldar brand is clearly articulated and implemented across all touchpoints in Aldar & its businesses. Develop and management brand content, campaigns and activations on all platforms.
- Develop Aldar Brand strategy that is fit for purpose and will support our business objectives.
- Develop Aldar corporate presentation and corporate video \xe2\x80\x93 to be used by all for all purposes.
- Develop and implement brand research that will monitor build an understanding of brand perception.
- Make informed decisions on brand development, support new brand activities, ensure the brand values and culture are reflected accurately.
- Liaise with legal, to ensure the brand collateral is registered for trademark and intellectual property rights where necessary.
- Liaise with marketing teams to ensure all brand guidelines are implemented and all plans adhere to the overall brand strategy.
- Managing overall compliance to Aldar\xe2\x80\x99s brand Guidelines including the updating of the Guidelines, auditing of compliance to the brand Guidelines and implementing corrective measures in the event of non-compliance.
- Develop training materials to educate all internal teams on brand guidelines and usage.
- Conduct brand reviews of creative materials developed by the marketing and digital teams to ensure alignment with brand guidelines.
- Oversee project plan for the re-brand across all customer touch-points.
- Develop brand content and campaigns to Promote and embed the brand internally and across all businesses to enhance our brand essence.
- Manage the production of marketing products through a variety of channels which may include TV and radio adverts, digital and social and outdoors.
- Be responsible for and closely monitor the quality of marketing communications produced and creative execution of the brand.
- Develop and communicate strong brand messages reinforced through media stories, award success, and internal story telling.
- Work with Culture to ensure that living the brand is evident in throughout our staff engagements.
- Support Director in the management of a detailed corporate marketing budget
- Develop corporate marketing policies and procedures
- Ensure bilingual Arabic/English integrity of the intended message, consistent within corporate guidelines and brand positioning
- Review and approve the activities of service providers (mkt agencies and media buyers)
- Build and maintain good relationships with senior management & Government entities
- Min of 7+ years of relevant experience
- Min of 2+ years of managerial experience in a related field
- Previous experience in real estate, FMCG, TECH/TELCOM is preferred
- Energetic and intuitive marketer with exceptional leadership and communication skills
- Proven ability to identify opportunities and deliver effective brand strategies and campaigns to generate results.
- Excellent analytical skills and research capabilities
- Proven skills in negotiation and problem resolution
- Excellent writing, presentation, and interpersonal skills
- Bachelor\xe2\x80\x99s degree in marketing, business administration or economics
- MBA or equivalent is preferred.
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Job Detail
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Job IdJD1592369
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationAbu Dhabi, United Arab Emirates
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EducationNot mentioned