Role Description:The Regional Trade Marketing Specialist\xe2\x80\x99s role is to define and manage all tasks related to POSM (budgets, buying, planning & distribution, POS communications, quality among other tasks) for the assigned channels and brands.
An important function of this role is to be the focal point & connection between suppliers, marketing and local trade
marketing and sales.
Determine POSM strategy and structure.
Build Regional GAC Canvas Plan for OOS Projects
Create/Conceive impactful POSM concepts and solutions for the OOS activities.
POSM (Hard and Soft) Buying:
Develop and optimize Hard POSM (Including permanent visibility projects) ensuring efficiencies and creativity
Develop and optimize Soft POSM ensuring efficiencies and creativity
Manage suppliers in line with GRC requirements (contracts, invoices, PODs)
Write POSM development briefing for Suppliers (based on input local TM / DTR)
Get quotations based on briefing and create PR for POSM and Visibility Projects
Test & Approve displays and new concepts / mock-ups
POSM (Hard & Soft) Tracking and Management:
Coordinate shipments to countries and warehouses
Collect input from Distributor to prepare monthly reporting.
Coordinate physical counting in warehouses (twice per year)
Aligning the action points for the POSM leftover
Building initial POSM calendar for all countries and maintaining the POSM calendar in collaboration with sales
POSM Budget
Develop Regional Annual POSM budgets including visibility plan
Track the Budget
Meet and align on POSM Budget with Finance and marketing team on monthly basis
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