Job Description

Job Title Trade Marketing Specialist

Description

Your Role
At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It's embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that healthy homes are places we thrive in. The mission of the Trade Marketing Specialist is to deliver simply outstanding shopper experiences to drive sell out.
As Trade Marketing Specialist you will be responsible for bringing Taste, Care, and Wellbeing experiences to life on the shop-floor in a way that is exciting and engaging for the consumers and drives profitable sell out for Electrolux and our preferred partners. You will be creating and aligning on yearly activities plans, managing budgets, working with trade partners on implementation and evaluating results. In your daily work you will be supported by the team reporting directly to you as well as guided by regional team.

A Typical Day
You will be responsible for implementing compelling retail strategy for your country to drive outstanding consumer in-store experiences in conjunction with the country marketing manager and MENCA Marketing team
1.CONSUMER PROMOTIONS
You will be responsible for creating yearly consumer promotions plan;
You will be expected to propose best working mechanics of promotions and align on the timings and targets with sales and product lines colleagues;
You will be briefing 360 Marketing team responsible for development of proper messaging, visuals, in-store and online promo materials;
Your will need to ensure that promotions are properly executed in stores. In this task you will be supported by TMO (Trade Marketing Operations) Specialist being part of your team.
Post promo analysis and recommendations will be part of your daily job.
2.IN- STORE EXECUTION
Bringing to life our brand stories and ensuring implementation of regional retail guidelines, campaigns and materials is key element of this role. You will be working closely with BA (Business Area) Team to integrate those in your plan and align on new locally developed concepts;
Your task will be to ensure that all displays, POSMs and other communication materials are produced and deployed in the stores on time and according to the guidelines. You will be supported in that task by TMO (Trade Marketing Operations) Specialist being part of your team. As a manager you will be expected to set proper KPIs and overlook implementation until completion.
3.PROMOTERS
?We want to ensure that our promoters are true Taste/Care/Wellbeing ambassadors delivering best in class consumer support in stores and premiumizing our brands.
?In your role you will be managing Promoter Manager/ Specialist being fully responsible for making it happen. You will be expected to set KPIs, guide, monitor progress and drive improvement initiatives.
?You will also ensure that our promoters are well trained on products as well as our purpose and values.
4.COOPERATION
We want you to work closely with all the functions within the company at each level and be active member of Retail and Shopper Community in our region. You will be expected to share your ideas and best cases as well as actively learn from others.
From time to time, you will be tasked to oversee the completion of a project or be given temporary additional role/s to stretch your capabilities for growth and development within Electrolux.
In this role, you will be dealing with Electrolux' internal and external customers. You should also be confident in dealing with leaders both from a country level and region perspective.
In Electrolux, we encourage open communication at all levels and put emphasis on dealing with our customers as well as colleagues with integrity and respect. You will be working in (city, country) office on regular working hours and may be required to travel both domestic and international.
Who You Are
For you to succeed in this role, you should be:
Expert- You not only know your area of expertise, you're passionate about delivering simply outstanding consumer experiences.
Energetic - Your enthusiasm is infectious, inspires, and engages your colleagues and collaborators to achieve, deliver, be accountable and own their work. You will also have the passion essential to delivering results in both the short and long term.
Team player - In this role, cross-functional collaboration is crucial, so you should be comfortable in dealing with people with different backgrounds and responsibility;
Agile- you work with urgency, analyzing and adapting to different situations, quickly understanding changes and reacting confidently and decisively;
Open - You keep the consumer and customer front of mind, bringing an outside-in perspective, encouraging cross-collaboration, leveraging diversity and encouraging open feedback;
EDUCATION
You should have university degree in marketing or related field;
Fluent in English (oral and written);
EXPERIENCE
At least 3 years of experience in retail marketing;

Keeping you Healthy and Safe
We want you to return home in even better shape than when you started, so we need you to help us do this by making sure you follow a few simple steps. We need you to:
Make sure you take reasonable care for your own health and safety, and
Take reasonable care that what you do (or what you don't do when you should have) doesn't affect the health and safety of others, and
Follow reasonable instructions that we might give from time-to-time, such as reporting incidents and hazards, and
Follow policies or procedures, so long as it's reasonable and we've told you about it, and
Attend training that helps you to work safely

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