Trade Marketing Specialist
Dubai, United Arab Emirates
Job Description
Have you ever imagined to be part of one of the biggest food companies in the world?
Nourish life is our commitment. This is not limited to food production – it extends to projects, initiatives and causes we embrace. In order to deliver quality products, we have a team dedicated to innovating every day. We have more than 90,000 employees worldwide. A large team that has a global vision, without leaving aside the local needs.
Each member of our team is important to make BRF one of the largest food companies in the world. We are guided by values that serve as a compass for our work. Ethics in all actions, transparency in our value chain and innovation are non-negotiable points for us.
Come and join us to be part of this food giant!
BRF values and promotes an inclusive and diverse culture. We consider persons with disabilities for all our opportunities.
#WeareBRF
Short Description
The TM Specialist is critical role for the business, as this individual is responsible for managing Coops and Self Service of Modern Trade and Groceries and Mini Markets of Traditional Trade. The individual is responsible for delivering the 4 Ps of Trade Marketing (Price, Place, Promotion, and Product) to achieve the value-added KPIs of the business. This role requires a dynamic team player, who can perform well under pressure, manage multiple stakeholders, multitask, and most importantly, drive the value-added performance and creativity behind brand building on ground.
The trade marketing specialist is required to deliver the trade marketing strategy and agenda across the sub-channel focuses of Modern Trade Key Accounts, Foodservice and Eateries through the following key focus areas:
1. Business Acumen: Run monthly analytics on key business drivers, building insights into action plans to drive business results forward. These include sales excellence metrics (volume, value, sub-channel contribution, etc.), AC Nielsen/EPOS market share, Perfect Store metrics (Pricing, MSL, planogramming, space), leaflet share analysis, and distribution.
2. Activations and On-Ground Management: Leading on all brand building on-ground activities, from briefing agencies, providing feedback, bringing the idea to life on ground, managing the full execution and leading on reporting/learning post-campaigns.
3. In-Store Brand Proposition: Deploying regional and local campaigns through POSM and in-store activations. In addition, driving the Perfect Store and promo menu deployment across the market through planning, aligning with sales and logistics, ensuring stock availability, managing promo material and co-packing, and working with the agencies on the promo messaging and look & feel.
4. Relationship Building: Driving cross-functional working relationships with logistics, sales, finance, arts, production, procurement, business development, and the regional office.
5. Budget Management: Monthly and quarterly outlook on the budget, managing PO creations, invoice bookings, updates of actual spends, and spending in line with the plans.
- Comply with BRF Sustainability Policy guidelines, ensure adherence to BRF Sustainability Plan through activities in its routines that promotes compliance with the indicators and global ESG (Environmental, Social and Governance) commitments of the Company, ensuring the connection between its actions and sustainable development in the BRF chain.
- Comply with BRF Sustainability Policy guidelines, ensure adherence to BRF Sustainability Plan through activities in its routines that promotes compliance with the indicators and global ESG (Environmental, Social and Governance) commitments of the Company, ensuring the connection between its actions and sustainable development in the BRF chain.
Academic Background
Bachelor’s Degree in Business or any equivalent field.
Desirable requirements
- English is a must.
- Arabic or Hindi or Urdu is an advantage.
- Computer Skills - Microsoft Office
- Excellent Analytical Skills & Communication Skills
Experience
3-5 years of experience in Sales/Marketing.
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Job Detail
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Job IdJD1432380
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned