To increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.

• Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives
• Lead the translation and execution of the marketing strategy into impactful retailer programs, respecting and tracking budget and commercial targets
• Bring field intelligence to define brand-specific activity programs with marketing and commercial departments
• Implement, monitor, and improve processes to link all marketing activities with the activities of the commercial team
• Recruit, develop and manage Trade Marketing team. Ensure development of expertise and know-how in the Trade Marketing team
• Review & Analyze promo performance and propose the most suitable promo strategy

PROFESSIONAL & TECHNICAL COMPETENCIES

MASTERS COMMERCE FUNDAMENTALS

• Activates Business Drivers
• Pursues turnover and profit optimization
• Stays up-to-date with market, consumers& competitors
• Builds on categories Shopper insight

DEVELOPS CUSTOMER CENTRIC BUSINESS

• Collects and connects comprehensive knowledge about the retailer/prescriber
• Builds retailers development plans
• Manages intermediate agent relationships
• Adapts brand distribution strategy
• Collaborates across functions

BUILDS SELLING PROPOSITION & NEGOTIATE

• Builds Selling story
• Sets negotiation priorities
• Conducts Win-Win negotiation
• Ensures compliance

MONITORS SELL IN & SELL OUT EXCELLENCE

• Forecasts business with accuracy
• Drives Point of Sales field execution
• Follows-up & controls
• Masters brand selling scenarios
• Manages BA/DA staffing & relationship

• You can apply to up to three jobs within a rolling 30-day window.
• You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
• Please visit "Your Application Space" to see the jobs you have already applied to.
• Please don\xe2\x80\x99t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.

More jobs on https://www.qureos.com/

Talent Pal