Our client, one of the biggest suppliers of FMCG is seeking to hire a Trade Marketing Executive. The ideal candidate will play a key role in achieving company sales target & category growth through developing & implementing ATL/BTL strategies within brands guidelines as well as customers\' & shoppers\' expectations.

Duties:

• Responsible for full spectrum of trade marketing activities
• Develop and execute trade marketing campaigns including loyalty programs, commercial partners\xe2\x80\x99 training courses, generate branding & POP materials
• Campaign planning, implementation and evaluation.
• Propose key elements of Marketing Plan and Go To Market plan in accordance with the Retail Strategy of the company
• Understand business and translate client needs (distributors, retailers, Precast-ers, etc) into value proposition, generating sales and profit for the company.
• Define and prioritise market segments with the brand and sales teams to deliver optimal placement of brands and pack types according to trade channel potential, size and consumer profile.
• Prepare sales and coverage reports.
• Promotion evaluation, budget control and forecasting for each brand / activity
• Prepare joint trade promotional plan of key account customers.
• Analyze and evaluate the trade marketing campaigns and to make recommendations to management to improve performance
• Track competitor activities and recommend action steps
• Develop trade and sales kits to ensure Picture of Success execution at the Point-of-Purchase. Conduct market visits and working closely with sales teams.
• Work closely with 3rd party advertising, events and point-of-sale agencies to achieve optimal value on trading brands.

Qualifications & experience:

• Degree holder in Marketing or related discipline
• Minimum 2 years\' relevant experience in UAE FMCG industry
• Self-motivated, energetic, creative and outgoing
• Excellent communication and presentation skills
• Good team player with can-do attitude to face challenges
• Strong PC skills including MS Word, Excel, PowerPoint
• Bilingual; Native Arabic speaking and good command of both spoken and written English

NADIA Global