Job Description

LEX LAYER is a lawyer-led firm operating at the intersection of

real estate investment, legal structuring, and international clients

(Europe / Spain / LATAM). We do

not

sell hype. We sell

decision-making, filtering, and long-term outcomes.

We are looking for a

hands-on Growth & Acquisition Lead

to design, execute, and optimize

real lead systems

-- not vanity marketing.

The Role

This role is for

operators

, not "idea people." You will not be posting on Instagram for likes. You will be responsible for

building and running lead systems end-to-end

, ensuring a steady flow of high-net-worth investors into our ecosystem.

What You Will Actually Do

1. Acquisition

Google Ads:

Execute search-first, high-intent campaigns targeting specific investor queries.

Project-Specific Campaigns:

Launch rapid campaigns for specific real estate developments.

Meta Ads:

Build "Click-to-WhatsApp" funnels that start conversations immediately.

Retargeting Systems:

Capture missed opportunities via video and site visitor retargeting.

SEO Strategy:

Test parasite SEO and authority platforms (Medium, LinkedIn) to rank for niche legal/investment terms.

2. Funnels & Systems

WhatsApp Automation:

Design funnels for qualification, routing, and booking directly in WhatsApp.

Landing Pages:

Build and optimize pages that are

conversion-focused

, not just "pretty."

Logic & Routing:

Implement lead scoring to ensure our sales team only talks to qualified prospects.

Integration:

Connect Ads ? CRM ? WhatsApp ? Calendar ? Payment seamlessly.

Playbooks:

Build "Project-Launch" playbooks where speed is the priority.

3. Strategy & Analysis

Decide

when

to use Ads vs. SEO vs. Content (and when to ignore a channel). Understand

Investor Psychology

vs.

Legal-Client Psychology

and adjust the offer accordingly.

Filter Aggressively:

We want high quality, not high volume.

Track Real KPIs:

Cost Per QualifiedLead, Show Rate, and Close Rate (not just Clicks).

4. Coordination

Work directly with legal and real estate teams to translate complex services into offers that convert.

Note:

You will

NOT

manage social media aesthetics. This is not that role.

What You Must Already Know (Non-Negotiable)

You

must

already have hands-on experience with:

Google Search Ads

(Expert level; not just Meta experience).

Funnel Logic

(Understanding TOFU/MOFU/BOFU is basic; we need advanced implementation).

WhatsApp-Based Lead Flows.

High-Ticket Services

(Real Estate, Legal, Finance, or Consulting).

CRM Systems

(HubSpot, GoHighLevel, or similar).

Conversion Tracking & Attribution.

If you have only worked with E-commerce, Dropshipping, Influencers, or Brand-only roles, this is

not the role for you.

What Will Make You Stand Out

Experience specifically in

Real Estate

or

Legal/Financial Services

. Experience dealing with

International Clients

(especially Spanish-speaking markets). The ability to say

"This will not work, and here is why."

(We value honesty over agreement).

Operator Mindset:

Speed > Perfection. Comfortable working directly with Founders.

What We Do NOT Care About

Awards. Buzzwords. "Creative Storytelling." Vanity Metrics (Likes/Shares). Aesthetic-only portfolios.
Job Type: Full-time

Pay: AED8,500.00 per month

Application Question(s):

In your most recent high-ticket campaign (Real Estate or B2B), what was your Cost Per Qualified Lead (CPQL) and which specific channel drove the highest ROI? Please be specific with numbers. We require hands-on execution. Please list the specific CRM, Landing Page Builder, and Automation Tools (e.g., Zapier/Make) you use in your daily stack. If you had a $10,000 budget to generate leads for a Dubai Golden Visa service, how would you split the budget between Google Search and Meta Ads? Briefly explain your logic. This is an in-house, individual contributor role requiring full-time focus. Can you confirm you are not representing an agency or looking for freelance/part-time work?
Experience:

paid ads (Google/Meta) specifically for Real Estate: 1 year (Required) WhatsApp automation funnel: 1 year (Required)
Location:

* Dubai (Preferred)