Company Description talabat is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience-fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. Role Summary
We are looking for a results-driven Performance Marketing Specialist to join our dynamic Regional Performance Marketing team. This role will focus on the execution and optimization of App Campaigns, Search Engine Marketing (SEM) and Display & Video Campaigns, working closely with other regional performance specialists based in Dubai and with our Central team in Berlin. You will also collaborate with local marketing teams across MENA to drive user acquisition and retention on our platform What's On Your Plate? xe2x97x8f Creating, developing, and optimizing Google Ads and Apple Search Ads campaigns across all major formats, including demand-gen, performance max, search, and app-focused campaigns. xe2x97x8f Owning the Google Ads and Apple Search Ads channels end-to-end, including quarterly OKR planning, strategic forecasting, budget management, and continuous efficiency improvements. xe2x97x8f Supporting the Ad Operations team in daily business execution, while actively collaborating with the Central SEM and Display teams in Berlin to share insights, trends, and best practices. xe2x97x8f Working closely with regional specialists and local MENA marketing teams to ensure alignment with broader growth initiatives and country-specific goals. xe2x97x8f Managing and optimizing product feeds for dynamic ads, including experience with Google Merchant Center and feed hygiene best practices. xe2x97x8f Designing and executing incrementality tests across App, Search, and Display campaigns, and optimizing budget allocation based on data-driven insights from these experiments. xe2x97x8f Ensuring accurate tracking and attribution by managing integrations with Mobile Measurement Partners (MMPs) such as Adjust or AppsFlyer, and working with tech and analytics teams to maintain data quality. xe2x97x8f Analyzing campaign performance, identifying key KPIs, and delivering actionable insights to drive continuous improvement and growth. Qualifications What Did We Order?
xe2x97x8f Bachelor's degree in Marketing, Computer Science, Business, or a related field.
xe2x97x8f Minimum of 3 years of hands-on experience with Google Ads, with a strong foundation in broader performance marketing strategies.
xe2x97x8f Proven experience working with Mobile Measurement Partners (MMPs) such as Adjust, AppsFlyer, Branch, or Firebase.
xe2x97x8f Strong understanding of web and app technologies, with up-to-date knowledge of trends in search behavior, shopping ads, and platforms like Google Performance Max, App Campaigns (AC) and Demand Gen Campaigns '