Job Description

Employment Type: Full-Time

Experience: 3-4 Years

Job Overview:

We are seeking a Google Ads Specialist with expertise in Performance Marketing and Meta Ads to join our dynamic team. The ideal candidate should have 3-4 years of experience in running and optimizing high-converting paid ad campaigns across Google Ads and Meta platforms (Facebook & Instagram). You will be responsible for strategizing, executing, and managing paid campaigns to drive traffic, generate leads, and maximize ROI.

Key Responsibilities:

Plan, execute, and optimize Google Ads and Meta Ads campaigns to achieve business goals.

Conduct keyword research, audience targeting, and bid optimization to enhance campaign performance.

Monitor campaign budgets, A/B test ad creatives, and analyze performance metrics to improve ROI.

Develop and implement data-driven performance marketing strategies to scale campaigns.

Optimize landing pages and ad creatives for higher conversion rates.

Track, analyze, and generate reports on campaign performance using tools like Google Analytics, Google Tag Manager, and Meta Business Suite.

Stay updated with the latest trends in PPC advertising, Meta algorithms, and digital marketing strategies.

Collaborate with the content and design team to create high-converting ad copies and visuals.

Requirements:

3-4 years of hands-on experience in managing Google Ads & Meta Ads campaigns.

Strong expertise in Google Search, Display, Shopping, and YouTube Ads.

In-depth knowledge of Google Ads Manager, Meta Business Suite, and performance marketing metrics.

Proficiency in Google Analytics, Google Tag Manager, and conversion tracking.

Experience in audience segmentation, remarketing, and funnel optimization.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Experience with A/B testing and landing page optimization.

Ability to manage multiple campaigns and meet tight deadlines.

Preferred Qualifications:

Certification in Google Ads & Meta Blueprint.

Experience with third-party automation tools (e.g., SEMrush, HubSpot, or Ahrefs).

Knowledge of SEO, CRO, and other digital marketing channels.

Job Type: Full-time

Pay: From AED4,000.00 per month