• Marketing Strategy, plan & implementation

• Management of:
• Experiential projects, sponsorships/ partnerships - planning and strategy implementation.
• Social media strategy development and implementation, separately for each business - relevant to the brand positioning to maximise engagement, opportunities, and loyalty
• Agency partner relationships

• Coordination of:
• Public Relations planning and execution
• CRM communication across the customer journey
• In conjunction with the Performance management team, responsible for supporting the businesses in the development and implementation of their digital strategy including the execution, maintenance and optimising of all digital plans

• Marketing Strategy, plan & implementation
• Define and develop the annual marketing strategy in alignment with the business\xe2\x80\x99 objectives
• Design the corresponding communications plan in accordance with the approved strategy

• Brand Management
• Develop a strategic direction plan for brand\xe2\x80\x99s association with external/internal stakeholders (AFA brands, external but relevant businesses) as part of the wider experiential strategy.
• Work with the heads of each business and central PR team to develop the appropriate communication & PR strategies.

• Social Media Management
• Development and strategic steering of the brand social media strategy in line with the wider marketing and business goals
• Development and management of \xe2\x80\x9calways-on\xe2\x80\x9d brand and product social content complimenting ongoing campaigns and brand positioning
• Integration and implementation of social media into all brand activities, both physical and virtual.

• Digital:
• Coordinate cross functionally with internal teams to manage:
• Individual business websites to ensure compliance to brand standards, tonality, and communication direction
• Digital media planning & performance
• CRM communications to ensure efficiencies of outbound marketing initiatives

• Campaign and Agency management
• Active participation in all campaign planning, management, and implementation across the agency ecosystem.
• Active participation in agency partner management with marketing colleagues and attendance of all agency status sessions.

• Analytics & Reporting
• Development and implementation of regular reports, in cooperation with business head and central marketing team, focusing on brand performance in the experiential and digital spaces.
• Delivery of a quarterly \xe2\x80\x9cinsights\xe2\x80\x9d report focusing on brand performance in the responsible domain for the previous quarter - aimed at providing tangible recommendations towards \xe2\x80\x9cfuture plans\xe2\x80\x9d to meet both brand and business goals.

Bayt