Job Description

#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We're looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.

About the Role: The Senior Director - META Marketing is in charge of leading our company's marketing efforts. As a successful hire, you will be responsible for providing guidance to our regional marketing teams by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's solutions. You will also be working closely with our sales leadership to develop strategies that will help us maximize profits and market share.

The successful candidate should be able to demonstrate excellent strategic planning skills. He/she is also expected to execute marketing initiatives flawlessly and must demonstrate instances where he/she has a proven ability to successfully grow a business. Naturally, the candidate needs to have excellent organizational skills and the ability to effectively collaborate and communicate with key stakeholders within CrowdStrike. This is a very exciting time for CrowdStrike as we consolidate our position in META markets. This key role has remarkable potential for both the company and the successful candidate.

Key Responsibilities:

Plan and execute a marketing strategy for the META organisation and for new and existing products or services. Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally

Oversee the implementation of the marketing strategy

Oversee and grow the marketing department, consistently identifying revenue opportunities within our established customer base and managing consistent growth by securing new accounts.

Collaborate with the global branding team to develop a suitable brand strategy for the EMEA Region

Set and administer the Annual Operating Plan (AOP) and manage the META marketing budget

Create and manage a calendar of events such as webinars, conferences and thought leadership contributions

Guide the day-to-day activities of the regional marketing teams and liaise with other marketing departments who have a dotted line responsibility to you.

Continually review changes to the market, customer trends and the activities of competitors, adjusting the marketing plan if necessary

Provide tools and materials to enable the sales team to function effectively

Liaise with our global team to provide input and content for the CrowdStrike's social media presence

Manage and measure marketing campaign costs

Report on the effectiveness of marketing campaigns using pre-determined KPIs

Utilise data for marketing campaigns, interrogating the organisation's databases and external data

Identify new business opportunities

Cooperate with our global team to provide EMEA input for market research studies

Negotiate with media agencies and secure agreements on the production of promotional materials

Desired Skills and Experience:

Experience in the fast-paced cybersecurity industry is a bonus.

Must have demonstrable regional marketing experience supporting field sales organizations and channel partners.

Must have proven experience in growing a business by translating sales goals into credible marketing plans.

Must possess skills in database marketing and growing a prospect database.

Must be able to demonstrate an understanding in the different cultural dynamics across the European region.

Skills in digital marketing and related forms of online engagement including progressive profiling and lead nurturing.

Must possess budget management and forecasting skills.

Excellent collaboration skills in working cross-functionally with sales organization, corporate marketing, peers and channel teams. We are looking for a great communicator with good presentation skills.

Excellent organizational and project management skills: lead cross-functional teams to deliver programs, manage multiple projects simultaneously, work on tight deadlines and keep all programs on schedule.

Experience in attending sales calls and Quarterly Business Reviews (QBRs) for the regions supported.

Must demonstrate experience in managing and negotiating vendor contracts.

Experience in tracking and measuring marketing events, programs and metrics.

An interest and understanding of Formula One hospitality is advantageous.

#LI-JW2 #LI-Remote

Benefits of Working at CrowdStrike:

Remote-first culture

Market leader in compensation and equity awards

Competitive vacation and flexible working arrangements

Comprehensive and inclusive health benefits

Physical and mental wellness programs

Paid parental leave, including adoption

A variety of professional development and mentorship opportunities

Offices with stocked kitchens when you need to fuel innovation and collaboration

We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.

CrowdStrike is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

R13177

Remote/Remotely/Tele/Telecommute/From home