Director of Marketing

We are currently looking for a Director of Marketing to join the team of 25hours Hotel Dubai One Central.

COME AS YOU ARE!

The Director of Marketing will be responsible for developing and executing marketing strategies that drive
revenue growth, customer acquisition, and brand awareness. This position will work closely with the
Head of Public Relations as well as the senior leadership team to define the overall marketing strategy
and collaborate with cross-functional teams to deliver effective and measurable marketing campaigns.

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

What you will be doing:

E-Commerce

1. Develop and execute e-commerce marketing strategy: Develop and implement a
comprehensive marketing strategy to increase sales and customer acquisition, improve
customer retention, and maximize revenue from our e-commerce channel.
2. Lead and manage a team: Hire, train, and manage a team of marketing professionals to
execute on marketing plans, collaborate with other departments, and meet business
objectives.
3. Develop and optimize campaigns: Develop and optimize digital marketing campaigns
across various channels such as paid search, social media, email, and other channels to drive
traffic, increase conversion rates and customer lifetime value.
4. Analyze and report on performance: Analyze marketing performance and generate
reports that outline key metrics, insights, and recommendations for improvement.
5. Collaborate cross-functionally: Work closely with cross-functional teams such as product
development, design, and analytics to ensure that our e-commerce store meets business
objectives, is aligned with brand standards, and delivers an optimal customer experience.

Branding
1. Partner with the assigned Brand leaders to define the brand, Brand Personality, Service
philosophy, values, terminology, and rituals.
2. Craft and implement the strategy to re-ignite the assigned Brand\xe2\x80\x99s individual personality and
drive positive Guest, Social Media, and Team Member (TM) results.
3. Create and protect the Brand\xe2\x80\x99s service quality, differentiation, and culture globally; including
defining a clear narrative and service differentiation to ensure consistent execution of identity
elements internally and with our partners.
4. Collaborate with internal partners including, communications, learning & development, and
other key partners, to create and identify the best channels and resources to drive team
member education and execution.
5. Develop new strategies, building cases, gaining internal/external support.
6. Create service experience solutions best fit your Brand, and successfully deploy them to
hotels, team members, and owners/operators.
7. Build, deploy, and continuously optimize a suite of tools that help GMs and TMs deliver
outstanding experiences to every guest, every time

Digital Marketing
1. Manage all digital marketing channels (SEO, PPC, email marketing, Display, Meta, social
media, content marketing, etc.) and campaigns to ensure brand consistency
2. Create, monitor and implement the full year online marketing and advertising plan
3. Build digital yearly plan for the hotel across direct & indirect channels.
4. Hotel strategy contribution, working in close relation with key stakeholders from Marketing,
PR, Sales and Revenue
5. Report and analyze the Web Direct & Indirect performance for the hotel.
6. Monitor and assist in ensuring rate parity together with the Cluster Director of Revenue
throughout all electronic distribution channels.
7. Develop and manage digital marketing campaigns including budgeting, scheduling, and
tracking
8. Identify and evaluate new marketing opportunities to increase direct internet traffic and drive
online production
9. Load and update content (photography & descriptions) for the property on all online channels
in consultation with the Director Marketing & Communications and corporate office
10. Conduct regular quality assurance audits on the hotels descriptive content & images to ensure
parity on all channels and integrity with brand website
11. Analyze and report on the effectiveness of digital marketing campaigns to optimize results
and improve ROI
12. Collaborate with other departments to ensure alignment and integration of all marketing
activities
Search Engine Optimization (SEO)
1. Review the ranking of the hotel website on search engines, and update the hotel website with
relevant search terms and adequate keyword frequency to ensure that the hotel website gets
the best possible natural page rank in the languages available.
2. Update and optimize meta descriptions and tags.
3. Analyze budget investment vs ROI for corporate SEO activities.

Your experience and skills include:

Bachelor\'s degree in marketing, business administration, or a related field

• 5+ years of experience in marketing, with at least 5 years in a leadership role
• Proven track record of developing and executing successful marketing campaigns
• Strong leadership and team management skills
• Excellent communication and collaboration abilities
• Ability to analyze data and metrics to make informed decisions
• Knowledge of marketing automation platforms, analytics tools, and CRM systems
• Experience in B2B marketing will be an advantage
• Ability to work in a fast-paced environment and manage multiple projects simultaneousl

Your team and working environment:

Diverse, young and vibrant team

Our commitment to Diversity & Inclusion:

• We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor\xe2\x80\x99s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow\'s hospitality. Discover the life that awaits you at Accor, visit

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Accor