Creating, improving and maintaining the current Rivoli website (www.rivoligroup.com) and other associated landing pages/sites and social media channels as required. Constantly evaluating the UX, monitoring SEO, web traffic and metrics to identify & implement best practices, handling upcoming website launches, including but not limited to SEO, GA implementation, curating content and constructing tailored customer journeys within the website to deliver a personalized and exceptional user experience.
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Developing content strategy aligned with short, medium-term, and long-term marketing objectives
Collaborating with the comm, business teams to design, plan and develop site content, style, and layouts
Developing an editorial calendar and ensure comm, brand teams are on board
Creating and publishing engaging content
Editing, proofreading, and improving language
Liaising with comm team, agencies, and content writers to ensure brand consistency
Optimizing content according to SEO requirements, working with the digital marketing/SEO specialist
Using content management systems to analyze website traffic and users\xe2\x80\x99 engagement metrics
Managing content distribution to online channels and social media platforms to increase web traffic through back links etc.
Arabic translation for all marketing material and collaterals required by the Group
Managing the social media accounts posting & community management for the Group
Profile:
Preferably an Arabic Speaker with a Bachelor\'s Degree in Marketing or equivalent
Excellent reading and writing skills
Relevant experience as a marketing specialist
Hands on experience with MS Office, Concrete 5, Content stack or similar platforms
Basic technical knowledge of HTML and web publishing
Working Knowledge of SEO and web traffic metrics * Excellent organizational and time-management skills
Strong interpersonal, verbal, and written communication skills
Ability to communicate ideas in a clear, confident manner
Proven work experience as a Content Specialist or a lead
Attention to detail
Managing users and optimizing the digital experience of our users in a CMS