Job Description

Job description:

Experience:

1-3 years (D2C / lifestyle / food & beverage preferred)

Platforms:

Instagram, TikTok (primary)

About the Role

We're looking for a

Social Media Executive

who lives and breathes Instagram and TikTok. Someone who understands trends before they peak, knows how to turn ideas into scroll-stopping content, and isn't afraid to be in front of the camera.

You'll own our social presence end-to-end -- from

content calendars and trend spotting

to

community engagement and creator coordination

. This role is for someone who wants to push the brand's content game forward, not just maintain it.

What You'll Do: Content & Strategy

Create

weekly and monthly content calendars

aligned with trends, brand tone, and business goals Spot

emerging Instagram & TikTok trends

and adapt them quickly for the brand Brainstorm content formats, series, and recurring concepts that build consistency and recall Ensure all content aligns with the brand's voice, personality, and visual identity
Content Creation

Be

open and confident filming yourself

for reels, TikToks, BTS, trend-led and personality-driven content Coordinate and brief designers on creatives (posts, reels covers, stories, motion assets) Collaborate with videographers, creators, and internal teams to execute ideas Help elevate overall content quality -- storytelling, pacing, hooks, captions
Community & Engagement

Manage day-to-day

community engagement

(comments, DMs, replies, reposts) Build a strong, fun, and loyal brand community Engage with relevant creators, pages, and trends to increase visibility and reach
Growth & Performance

Drive

organic growth

on Instagram & TikTok Track performance of posts, reels, and campaigns Share insights on what's working, what's not, and how to improve
Who You Are

Chronically online (in a good way) -- you getsocial culture Comfortable being on camera and bringing personality to content Highly organised, proactive, and detail-oriented Confident managing designers and giving clear creative direction Understands Gen-Z + Millennial humour, tone, and visual language Can balance creativity with consistency and brand discipline
Must-Haves

Strong understanding of

Instagram & TikTok algorithms

Experience creating and managing

content calendars

Excellent written communication for captions, replies, and brand tone Strong understanding of what makes a reel or TikTok perform Willingness to experiment, iterate, and move fast
Nice to Have

Experience with food, beverage, lifestyle, or D2C brands Basic editing skills (CapCut, InShot, Premiere Rush, etc.) Experience working with influencers or UGC creators
Why Join Us

You'll help shape a fast-growing brand's

social identity and voice

Creative freedom + real ownership Opportunity to build viral, culture-led content A brand that actually wants to have funon social media
Job Type: Full-time

Job Type: Full-time

Pay: AED3,000.00 - AED4,000.00 per month