Job Description

Job Title: Social Media Marketing Specialist - Middle East & Asia Market Focus

Company:

https://polygraph-international.com/

Location:

[Specify if remote, hybrid, or on-site location, e.g., Remote (with travel as needed), Dubai, UAE]

About Us:

Polygraph International is a pioneering provider of advanced polygraph services, committed to delivering integrity, accuracy, and professional solutions to our diverse clientele. We operate with the highest ethical standards and utilize cutting-edge technology to support our clients' needs. As we expand our reach, we are seeking a dynamic and culturally astute Social Media Marketing Specialist to lead our engagement in the rapidly growing Middle East and Asia markets.

The Opportunity:

We are looking for an experienced and strategic Social Media Marketing Specialist to drive our brand presence and lead targeted marketing campaigns across key markets in the Middle East, with a primary focus on the UAE, Qatar, and Saudi Arabia. This pivotal role requires a deep understanding of social media landscapes, cultural nuances, and the unique sensitivities surrounding polygraph services in these regions. You will be instrumental in building awareness, fostering trust, and attracting our target audience.

Key Responsibilities:

Develop, implement, and manage comprehensive social media marketing strategies and campaigns tailored for the Middle East and Asia markets, with a strong emphasis on the UAE, Qatar, and Saudi Arabia. Conduct extensive market research to deeply understand the socio-cultural dynamics, media consumption habits, and regulatory environments within the target regions. Perform in-depth research on polygraph services to accurately and appropriately position our offerings, ensuring messaging is culturally sensitive and legally compliant. Identify and define target audiences within each market segment, developing persona-driven content strategies. Create, curate, and manage engaging, high-quality, and culturally relevant content (text, image, video) for various social media platforms (e.g., LinkedIn, Twitter/X, Instagram, Facebook, Snapchat, etc.). Monitor social media trends, tools, and applications, and apply that knowledge to our strategy. Analyze campaign performance data, provide actionable insights, and optimize strategies for maximum ROI. Manage social media advertising budgets and ensure efficient allocation of resources. Engage with online communities, respond to comments and inquiries, and foster positive brand interactions. Collaborate closely with our sales, legal, and operational teams to ensure consistent brand messaging and support business objectives. Stay abreast of competitor activities and market changes to identify opportunities and threats. End of day we will need results of getting the campaign into business

Qualifications:

Minimum of 3-5 years of proven experience

in social media marketing, with a significant portion dedicated to the Middle East and/or Asia markets.

Demonstrable experience in conducting extensive market research

, particularly into cultural nuances and market sensitivities.

Strong understanding of the cultural, social, and political landscapes

of the UAE, Qatar, and Saudi Arabia is essential.

Proficiency in Arabic (written and spoken)

is highly preferred. Experience in a B2B service environment, particularly in sensitive or specialized fields, is an advantage. Excellent written and verbal communication skills, with a keen eye for detail and cultural appropriateness. Strong analytical skills, with the ability to interpret data and make data-driven decisions. Proficiency with social media management tools, analytics platforms, and advertising platforms. Creative mindset with the ability to adapt content to different platforms and audiences. Ability to work independently and as part of a collaborative, global team.

What We Offer:

A challenging and rewarding role in a growing international company. The opportunity to shape our market presence in strategic regions. Competitive salary and benefits package with the option to be a commission based Job. Continuous professional development and growth opportunities. A supportive and ethical work environment.

To Apply:

If you are a driven and culturally intelligent Social Media Marketing Specialist ready to make a significant impact, we invite you to apply! Send your resume and a short cover letter to jobs@smartcitytechnologies.com.sg detailing your relevant experience in the Middle East/Asia markets and your understanding of marketing sensitive services. Provide examples of successful campaigns you have led.

Job Types: Full-time, Permanent