As a Social Media Manager, you will be the single threaded owner of social media marketing, including paid social, sponsored influencers, organic social, and affiliate channels. You will be directly responsible for developing social media strategies to meet Company business goals, which includes securing alignment with Company leadership on strategy and resourcing, optimizing content and media mix, maintaining a high creative bar, and overseeing agency relationships to execute your strategies.
Be the single-threaded leader on paid/organic social and influencer marketing strategy
Partner with product and business development to grow our young customer reach through the Affiliates program
Collaborate with global counterparts on best practices and scale learnings on social medial marketing to international teams
Manage Social media budget and weigh operational and cost efficiencies
Work closely and collaboratively across marketing strategy, creative, legal, product and synergy teams to champion social media strategies and execute integrated campaigns.
Manage external agencies and oversee campaign strategy and lead creative ideation to deliver innovative, best-in-class campaigns for customer
Develop and own goals and performance metrics; use critical understanding of effectiveness, strategy and creative, making recommendations for continuous improvement
Regularly contribute and presents strategy, learnings and recommendations to senior leadership
QUALIFICATIONS
MBA preferred
Proven ability to influence and communicate effectively with senior leaders
Exceptional verbal and written skills
Advanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teams
Creative thinker with a passion for developing and delivering big ideas for our customers
Ability to think strategically while able to stay on top of tactical execution
Extreme attention to detail with relentlessly high standards
Experience collaborating with internal stakeholders and external agencies/partners/talent
Ability to work on a diverse team or with a diverse range of coworkers