Social Media Manager

Dubai, United Arab Emirates

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Job Description

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Role Purpose:

The Social Media Manager will support our omni-channel demand generation engine. The role will work in an extraordinary environment and drive performance of 12+ ecommerce websites and apps. They will be responsible for developing and implementing our organic social Media strategy in order to increase our online presence and improve our marketing and sales efforts and will work closely with Marketing and Omni departments.

Responsibilities will include, but will not be limited to the following:

Operations

Financial & Standards

Customer

Hands on ownership of social platform performance and reporting.
Oversee our brand awareness, the social media community, and develop engagement for our channels.
Managing, growing and delivering the brand’s social media organic strategy, whilst managing the social media Team, including developing their editorial calendar across the business, overseeing the creation and delivery of compelling daily social media content.
Ensuring campaigns are delivered across key channels and leading on social strategy for brand activity and campaigns, reposting on socials and findings.
Fostering, development and maintaining relationships with key social media channels and briefing external agencies on their social media approach
Management of performance against KPI’s
Co-ordinating organic social content across key campaigns, planned activity and ad-hoc activity. Working with the content team to deliver engaging social media messaging for all activity
Identifying key calendar moments, campaigns, conversations and partnerships to make an impact
Lead Social Commerce and Instagram and Facebook Shops
Tracking the growth, engagement and performance of our social media accounts, as well as those of our competitors, communicating findings in a clear and actionable way to inform the wider marketing team
Ability to deliver clear, creative and engaging content, tailored to relevant social channels and audiences and align with wider marketing team objectives

Prepare performance reports with analysis to update management.
Maintain all department related records, files and database.
Ensure compliance to group communications policy.
Deliver and record accountabilities in line with operational audits.
Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
Assist in market, segment and customer research and analysis.
Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum results.
Contribute and support the business in achieving the Dare Today, Change Tomorrow sustainability strategy.

Provide exceptional internal customer service, assisting the marketing team on key projects, coordinating where necessary with approved agencies, third parties.
Maintain professional relationships with external agencies and third-party providers.
Support all marketing activities, including but not limited to promotions, events and exhibitions where required.
Stay abreast of online marketing trends and provide recommendations to the Marketing team.
Support the holding team in group wide initiatives and represent MAF Lifestyle on projects.

KPIs

Social Media Revenue Target
Social Media Engagement Target
Social Media Followers Target
Website Traffic & Apps Downloads

Functional / Technical Competencies

Digital savvy with good knowledge of social media platforms, content optimization
Expertise in digital content creation, editing & proof reading
Analytical thinking
Influencing skills
Organizational Skills
Team Working

Behavioural Competencies

Leads the Way – Is able to prioritize work based on urgency and impact. Is able to communicate objectives in a clear manner. Reaches out to colleagues for support as and when needed to ensure timely delivery of objectives. Takes initiative to create positive energy. Enthusiastic about new challenges.
Drives Impact – Is able to identify key pieces of information required for delivery of work. Identifies areas of risk within own role. Understands when things are urgent. Takes ownership and escalates where required in a timely manner.
Thinks Customer – Actively listens and demonstrates understanding for customer’s stated and unstated expectations, and understands what is needed to deliver on expectations. Delivers value and quality to the customer. Understands “customer first” mindset.
Thinks Group – Understands how and where own role / work fits in the overall company. Demonstrates willingness and ability to collaborate. Actively achieves targets. Communicates well with colleagues. Listens attentively. Does not shy away from collaborating.
Develops Talent – Suggests ways of improving efficiency. Spends time learning and improving. Regularly seeks feedback. Responds honestly to difficult questions and gives relevant feedback when required.
Fosters Innovation – Does not hesitate to share new ideas. Is curious and takes inspiration from best practices. Demonstrates creativity in day to day work.

Qualifications & Experience

Qualifications / Education

Bachelor’s Degree in Marketing, advertising or communications is a plus
Professional qualification in Digital marketing and social media is an advantage

Experience