The Social Media Manager will be responsible for developing, executing, and managing social media strategies across multiple international markets. The role focuses on building brand presence, driving engagement, and supporting business growth through culturally relevant, data-driven, and platform-specific content. The ideal candidate has hands-on experience managing global social media accounts, collaborating with cross-functional teams, and analyzing performance across regions.
Key Responsibilities
Social Media Strategy & Planning
Develop and execute global social media strategies aligned with brand and business goals
Create region-specific social media plans for international markets
Identify platform opportunities across Meta, LinkedIn, X (Twitter), TikTok, YouTube, etc.
Maintain a consistent global brand voice while adapting to local markets
Content Management & Publishing
Plan, create, and manage content calendars for multiple regions
Collaborate with design, content, and video teams for localized creatives
Ensure timely publishing and platform optimization
Manage multilingual content with localization and cultural relevance
Community Management
Monitor and respond to comments, messages, and mentions across regions
Manage online reputation and escalate issues when required
Build and nurture global online communities
Campaign & Performance Management
Execute organic and integrated campaigns across international markets
Work closely with paid media teams to align organic and paid strategies
Track campaign performance and optimize based on insights
Analytics & Reporting
Monitor KPIs such as engagement rate, reach, follower growth, CTR, and conversions
Analyze region-wise performance and generate actionable insights
Prepare weekly/monthly reports for stakeholders
Trend & Platform Management
Stay updated with global social media trends, algorithm changes, and best practices
Identify new platforms, formats, and growth opportunities
Ensure compliance with platform policies and regional regulations
Job Type: Contract
Contract length: 12 months
Pay: AED1,500.00 - AED2,000.00 per month
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