1. Social Media Strategy & Management
Develop and execute tailored social media strategies across Instagram, Facebook, LinkedIn, and TikTok.
Maintain a consistent posting schedule aligned with brand tone and goals.
Plan monthly social media calendars and coordinate content approvals.
Collaborate with the design and content teams for creatives, captions, and hashtags.
2. Content Creation & Campaigns
Conceptualize and oversee engaging content -- videos, reels, carousels, and campaigns.
Run and manage paid advertising campaigns (Meta, LinkedIn, TikTok Ads).
Monitor and optimize ad performance to maximize reach, engagement, and conversion.
3. Lead Generation
Design and execute lead generation funnels for service-based and product-based businesses.
Set up targeted ad campaigns, landing pages, and lead magnets to capture potential clients.
Track, qualify, and analyze incoming leads from different sources.
Collaborate with the sales team to nurture leads and ensure conversion.
4. Analytics & Reporting
Measure KPIs -- engagement rate, reach, impressions, CTR, cost per lead, and ROI.
Prepare monthly performance reports with insights and improvement strategies.
5. Client Coordination
Serve as the main point of contact for client communication.
Conduct strategy calls, gather briefs, and present campaign results.
Ensure smooth collaboration between content writers, graphic designers, and ad specialists.
Job Type: Full-time
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