Job Description

An exciting opportunity for a Social Media Manager to join a rapidly expanding industrial and workplace solutions provider in Dubai, UAE. This role is perfect for someone who thrives in a B2B environment and is eager to make a significant impact by shaping the company's entire social media presence from the ground up.
An exciting opportunity for a Social Media Manager to join a rapidly expanding industrial and workplace solutions provider in Dubai, UAE. This role is perfect for someone who thrives in a B2B environment and is eager to make a significant impact by shaping the company's entire social media presence from the ground up. You will be at the forefront of merging organic and paid social strategies, focusing on platforms such as LinkedIn, Facebook, and Instagram to engage an established audience of business professionals. With a strong emphasis on collaboration between UK and Dubai teams, you will have the chance to work closely with experienced e leaders and graphic designers while also leveraging cutting-edge AI tools for content creation. The organisation offers a unique prospect of building out your own team in the future as the function grows. If you are looking for a role where your expertise will directly influence brand visibility and business growth, this is your chance to shine.

• Shape and execute the entire B2B social media strategy for a respected industrial solutions provider, targeting professional audiences based in the UK across LinkedIn, Facebook, and Instagram.
• Collaborate closely with both UK-based e-commerce experts and Dubai-based marketing and technology teams, ensuring seamless integration of content creation, paid advertising, and video storytelling.
• Enjoy flexible working opportunities, access and the potential to build your own team as the social media function expands.

What you'll do:
As a Social Media Manager based in Dubai, you will play a pivotal role in establishing a robust online presence for an industry-leading workplace solutions provider. Your daily activities will involve crafting compelling B2B campaigns across LinkedIn, Facebook, and Instagram-platforms that are essential for reaching decision-makers within the target demographic. Working closely with both UK e-commerce specialists and local marketing teams, you will blend creative storytelling with data-driven paid advertising strategies. You will be responsible for end-to-end content production-including video creation powered by AI-and will take ownership of all posting schedules, community engagement efforts, analytics reporting, and campaign optimisations. In this position you will not only execute current plans but also help shape long-term strategy by identifying new opportunities for growth. As you demonstrate success in driving engagement and generating leads through innovative use of social channels, you'll have the opportunity to lay foundations for future team expansion-making this an ideal role if you are passionate about both hands-on execution today and strategic leadership tomorrow.

• Develop and implement comprehensive B2B social media strategies tailored specifically for LinkedIn, Facebook, and Instagram to effectively reach and engage an audience of business professionals.
• Collaborate with teams to ensure alignment of messaging, branding, and campaign objectives across all channels.
• Manage both organic content planning and paid advertising initiatives, including budget allocation, performance tracking, and optimisation for maximum ROI.
• Create engaging video content using AI-driven tools that resonates with target audiences while maintaining brand consistency across all platforms.
• Oversee day-to-day management of all social media accounts, including scheduling posts, monitoring engagement metrics, responding to comments or inquiries, and reporting on key performance indicators.
• Work hands-on in producing high-quality written copy, graphics (in partnership with graphic designers), and multimedia assets that support product launches, brand awareness campaigns, and lead generation efforts.
• Coordinate with external agencies when necessary while taking primary responsibility for executing core content creation tasks.
• Stay up to date with industry trends in B2B social media marketing as well as platform-specific algorithm changes to ensure continued relevance and effectiveness of campaigns.
• Support the integration of paid advertising into broader digital marketing strategies by collaborating with internal stakeholders on cross-channel initiatives.
• Lay the groundwork for future team expansion by documenting processes, identifying skills gaps, and contributing ideas for scaling up operations as business needs evolve.

What you bring:
To excel as a Social Media Manager in this setting you will bring substantial experience running successful B2B campaigns across major platforms like LinkedIn and Facebook-ideally targeting older professional audiences. Your background should include both organic content planning as well as hands-on management of paid advertising budgets. You'll need excellent communication skills to collaborate seamlessly between international teams while also being comfortable taking initiative on solo projects during this foundational stage. Experience working alongside graphic designers or utilising AI-driven tools for content creation will be invaluable given the company's commitment to realistic visual storytelling. Your ability to juggle multiple priorities without sacrificing quality or accuracy will set you apart-as will your enthusiasm for sharing insights that help others grow. While prior exposure to industrial products isn't mandatory your curiosity about new industries combined with adaptability ensures you'll thrive here.

• Demonstrated experience managing B2B social media accounts on LinkedIn, Facebook, and Instagram with proven results in audience engagement among professional demographics.
• Proven hands-on experience developing integrated organic and paid social campaigns within a business-focused environment.
• Proficiency in creating high-quality content as well as collaborating with graphic designers or using AI tools to produce visually appealing multimedia content.
• Strong understanding of paid advertising best practices on major social platforms including budget management, A/B testing methodologies, performance analysis, and reporting.
• Excellent interpersonal skills enabling effective collaboration across geographically dispersed teams (UK/Dubai) as well as coordination with external agencies when required.
• Ability to independently manage multiple projects simultaneously while maintaining attention to detail under tight deadlines.
• Familiarity with video production techniques (including AI-powered tools) tailored for professional audiences on social media channels.
• A collaborative mindset that values teamwork over individual achievement; willingness to share knowledge openly within a supportive environment focused on collective success.
• Adaptability to evolving business needs including readiness to document processes or contribute ideas towards future team growth initiatives.
• A genuine interest in industrial products or workplace solutions is advantageous but not essential; openness to learning about new sectors is highly valued.

What sets this company apart:
This organisation stands out as one of the most trusted names in industrial supplies. With award-winning multi-channel sales operations recognised by industry accolades, they have demonstrated consistent growth through innovation and customer focus. Employees benefit from working within an inclusive culture that values knowledge-sharing across borders; whether collaborating with UK-based e-commerce experts or Dubai's dynamic marketing team you'll find yourself supported every step of the way. The company's forward-thinking approach includes investment in advanced technologies like AI-driven content creation plus ongoing training opportunities designed to help every team member reach their full potential. This is an ideal place for those seeking both professional challenge and personal wellbeing within a supportive networked environment.
About the job
Contract Type: Perm
Specialism: Marketing
Focus: Social Media & PR
Industry: Manufacturing and Production
Salary: Negotiable
Workplace Type: Hybrid
Experience Level: Mid Management
Location: Dubai FULL_TIME
Job Reference: 7ACB19-D179BD7F
Date posted: 8 August 2025
Consultant: Anna Stepankova dubai marketing/social-media-and-pr 2025-08-08 2025-10-07 manufacturing-and-production Dubai Dubai AE Robert Walters https://www.robertwalters.ae https://www.robertwalters.ae/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true