Job Description

Develop, implement, and manage the overall social media strategy in alignment with business and sales goals (e.g., lead generation, property sales). Define the most important social media Key Performance Indicators (KPIs) and measurable objectives (e.g., engagement rate, website traffic, cost per lead). Plan and manage a detailed

content calendar

for consistent daily/weekly posting. Generate, edit, publish, and share engaging, high-quality content daily, including original text, images, short-form video (Reels, TikToks), virtual tours, and market news. Curate content that is relevant to the target audience, focusing on property showcases, neighborhood spotlights, home-buying/selling tips, and client testimonials. Ensure all content and visual branding is consistent, professional, and compliant across all platforms. Monitor, manage, and facilitate social media communities by promptly responding to comments, messages, and inquiries in a professional manner. Encourage community interaction through polls, Q&A sessions, contests, and discussions to build relationships and trust with potential clients. Design, launch, and manage targeted paid social media campaigns (e.g., Facebook/Instagram Ads) to maximize reach, engagement, and lead capture for specific listings or services. Monitor and track advertising budgets and optimize ad performance (e.g., Return on Ad Spend - ROAS). Monitor, track, and analyze performance data for all organic posts and paid campaigns using tools like Google Analytics and native platform insights. Prepare regular reports highlighting key metrics, trends, and actionable recommendations for strategy improvement. Stay up-to-date with the latest social media best practices, platform changes, and emerging technologies.
Job Type: Full-time