Job Description

Job

Overview:

As the

Social Media Executive, you will be responsible for developing and implementing

our school's social media strategy across various platforms, with a primary

focus on creativity, content quality, community engagement, competitor analysis

of organic content, social listening, and utilizing AI/new-age tools for data

analysis and content creation. Your role is pivotal in maintaining and

enhancing our school's reputation and online visibility.



Key

Responsibilities:

Social Media Strategy:

Develop and execute a comprehensive social

media strategy to promote the school's values, programs, and

achievements.

Stay updated on the latest social media

trends, algorithms, and emerging platforms.

Content Creation:

Create engaging, high-quality content,

including written posts, graphics, videos, and other multimedia elements,

that align with the school's brand and messaging.

Write and edit content natively in English,

ensuring flawless grammar, style, and creativity.

Cover school events across the year for

posting on social media channels

Community Engagement:

Foster and maintain an active online

community by responding to comments, messages, and inquiries in a timely

and professional manner.

Implement strategies to boost user engagement

and interaction.

Competitor Analysis:

Conduct regular analysis of competitor's

organic content to identify trends, strengths, and weaknesses.

Use insights to refine our content strategy

and maintain a competitive edge.

Social Listening:

Monitor online conversations and sentiments

related to the school and the education sector.

Gather insights from social listening to

guide content creation, engagement strategies, and issue resolution.

AI Tools Expertise:

Utilize AI tools for data analysis to gain

insights into social media performance and audience behavior.

Implement AI-driven strategies for content

scheduling and optimization.

Campaign Management:

Plan and execute social media campaigns to

support admissions, events, and other school initiatives in collaboration

with the Digital Head and Marketing Manager.

Monitor and analyze the performance of

campaigns and make data-driven adjustments as needed in collaboration

with the Digital Head and Marketing Manager.

Analytics and Reporting:

Monitor key social media KPIs and provide

regular reports on the performance of various platforms.

Use analytics and insights from AI tools to

make recommendations for continuous improvement.

Qualifications:

Bachelor's degree in Marketing,

Communications, or a related field.

Proven experience as a Social Media Executive,

preferably in the education sector.

Exceptional writing skills and the ability to

create compelling, creative, and error-free content in English.

Proficiency in using social media management

tools, analytics platforms, social listening tools, and AI tools.

Strong project management skills and the

ability to work both independently and collaboratively.

Knowledge of UAE's cultural and educational

landscape is a plus.

UAE Driver's license is a plus