Job Description

We are seeking an experienced Social Media Marketing Executive with a strong background in Meta Ads (Facebook & Instagram) -- specifically within the iGaming or financial services industry. The ideal candidate should have hands-on experience in generating high-quality leads and running effective A/B testing campaigns to optimize results.

Key Responsibilities:

-Plan, create, and manage Meta (Facebook & Instagram) ad campaigns focused on lead generation.

-Develop advanced targeting strategies to reach the right audience segments.

-Conduct A/B testing on creatives, ad copies, and audience sets to improve performance.

-Optimize campaigns for CPL, CPA, and ROI.

-Monitor campaign metrics, analyze data, and prepare detailed performance reports.

-Work closely with the creative team to produce engaging ad visuals and copy.

-Stay updated on Meta Ads trends, policy changes, and best practices in iGaming/finance sectors.

Requirements:

-Proven experience (1-2 years) running Meta Ads for iGaming, finance, or similar high-conversion industries.

-Strong understanding of lead generation funnels, tracking, and optimization.

-Excellent analytical skills with a data-driven approach.

-Proficiency in Meta Business Suite, Ads Manager, and conversion tracking tools (Pixel, Events Manager).

-Ability to manage ad budgets efficiently and scale campaigns responsibly.

-Strong communication and collaboration skills.

What We Offer:

-Opportunity to work on international and high-growth campaigns.

-Dynamic, data-driven, and supportive work culture.

-Growth opportunities in digital performance marketing.

Job Types: Full-time, Permanent

Pay: AED4,000.00 - AED5,000.00 per month