Job Description

We are looking for a creative and data-driven

Social Media Executive

to join our marketing team. The ideal candidate will be responsible for managing and growing our Luggage brand's presence across all social media platforms, creating engaging content, and driving audience interaction to support our overall marketing goals.

Key Responsibilities:

Develop, schedule, and publish content across all social media platforms (Instagram, Facebook, TikTok, YouTube, etc.) Monitor trends, conversations, and engagement to identify opportunities for brand interaction. Collaborate with content creators, designers, and marketing teams for campaign planning and execution. Track performance metrics and analyze data to optimize content and posting strategies. Respond to comments, messages, and community interactions in a timely and professional manner. Stay up-to-date with social media algorithms, tools, and best practices. Support influencer marketing initiatives and paid social campaigns when needed. Assist in reporting on KPIs and creating performance reports.

Requirements:

Proven experience as a Social Media Executive or in a similar role. Strong knowledge of major social media platforms and current trends. Excellent written and verbal communication skills. Basic knowledge of design tools like Canva, Photoshop, or Adobe Suite is a plus. Experience with social media analytics tools (Meta Business Suite etc.. ) Ability to work both independently and collaboratively in a fast-paced environment. A degree in Marketing, Communications, Media, or a related field is preferred.

Nice to Have:

Video editing skills or experience creating Reels, Stories, and short-form content. Experience in influencer marketing or brand collaborations. Basic knowledge of SEO and website analytics tools (Google Analytics, etc.)
Job Types: Full-time, Permanent