Binance is the global blockchain company behind the world\'s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

• Conceptualise and implement social media marketing and community engagement in the Greater China/APAC area
• Develop plans for social content, social-led campaigns and social content frameworks across the region, working cross-functionally with product, data, sales and design, and other teams
• Engage and build communities through one-on-one as well as one-to-many conversations
• Analyse social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
• Own and operate multiple official social media and signal channels, as well as the content strategy/output and results for each
• Streamline social media accounts to ensure uniform content and tone of voice
• Source and manage influencers to help drive engagement and brand awareness
• Track, monitor and understand content performance through insights and analytics
• Planning and executing AMAs, as well as managing network relations with programs, VCs, guests, etc.

Requirements:

• Native or bilingual level proficiency in English for team communication
• Fluency in Mandarin is added advantage
• Strong experience in social media and community management
• Experience in the blockchain/crypto space will be preferred
• Keen sense and strong understanding of cryptocurrency related terminologies and trends and liking for crypto culture
• Clear and concise style of communication, with a creative/fun spin when relevant
• Well-versed with Twitter, Facebook, Reddit, and Telegram
• Prior experience with YouTube, TikTok or Discord is an added advantage

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

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Binance