Social Media & Community/pr Specialist
Dubai, United Arab Emirates
Job Description
Binance is the global blockchain company behind the world\xe2\x80\x99s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Responsibilities:
- Conceptualise and implement social media marketing and community engagement in the Greater China/APAC area
- Develop plans for social content, social-led campaigns and social content frameworks across the region, working cross-functionally with product, data, sales and design, and other teams
- Engage and build communities through one-on-one as well as one-to-many conversations
- Analyse social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
- Own and operate multiple official social media and signal channels, as well as the content strategy/output and results for each
- Streamline social media accounts to ensure uniform content and tone of voice
- Source and manage influencers to help drive engagement and brand awareness
- Track, monitor and understand content performance through insights and analytics
- Planning and executing AMAs, as well as managing network relations with programs, VCs, guests, etc.
Requirements:
- Native or bilingual level proficiency in English for team communication
- Fluency in Mandarin is added advantage
- Strong experience in social media and community management
- Experience in the blockchain/crypto space will be preferred
- Keen sense and strong understanding of cryptocurrency related terminologies and trends and liking for crypto culture
- Clear and concise style of communication, with a creative/fun spin when relevant
- Well-versed with Twitter, Facebook, Reddit, and Telegram
- Prior experience with YouTube, TikTok or Discord is an added advantage
Working at Binance
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- Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
- Fast moving, challenging and unique business problems
- International work environment and flat organisation
- Great career development opportunities in a growing company
- Possibility for relocation and international transfers mid-career
- Competitive salary
- Flexible working hours, Casual work attire
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Job Detail
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Job IdJD1534016
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned