Job Description

Social Media and Influencer Manager

We are seeking a creative and data-driven

Social Media and Influencer Manager

to own our online presence. You will be responsible for developing our social media strategy, growing an engaged community, and managing end-to-end influencer marketing campaigns that drive brand awareness and conversions.

Key Responsibilities

Social Media Management

Develop, implement, and manage a comprehensive social media strategy across all relevant platforms (e.g., Instagram, TikTok, LinkedIn, Facebook, etc.).

Create and curate a high-quality, on-brand content calendar (including copy, visuals, and video).

Manage all community engagement: respond to comments and DMs promptly, fostering a positive and engaged community.

Analyse and report on social media KPIs (e.g., engagement rate, reach, follower growth, website traffic) and use data to optimize future content.

Stay ahead of algorithm changes, platform updates, and emerging trends.

Lead the creative ideation and storyboarding for short-form video, guiding the Videographer and Editor from concept to publication

Influencer Marketing

Build and execute the company's influencer marketing strategy from the ground up.

Identify, vet, and recruit on-brand influencers (from micro to macro-level).

Manage all influencer communications: outreach, negotiation of contracts, and relationship management.

Develop clear campaign briefs, ensuring influencers understand deliverables, key messages, and brand guidelines.

Track and analyse the performance of all influencer campaigns, focusing on ROI, conversions, and brand lift.

Qualifications & Requirements

Experience:

5+ years of proven experience in social media management and influencer marketing.

Portfolio:

A strong portfolio showcasing successful social media campaigns and influencer collaborations.

Technical Skills:

Proficiency with social media management tools (e.g., Sprout Social, Hootsuite, Buffer) and analytics platforms.

Market Knowledge:

Deep understanding of the current social media landscape and key platforms.

Communication:

Exceptional copywriting, communication skills. Fluent in English is a must, Arabic is mandatory.

Job Type: Full-time