Job Description

We are building the world's first

Food Care

movement - where choosing real food becomes a

status symbol

of self-respect, intelligence, and discipline. If you've ever looked at an ingredient label and felt a spark - a mix of curiosity and conviction - you may be the person to lead this.

This isn't a "post and pray" social role. It's movement-building. You will turn knowledge of ingredients into

emotion

,

belonging

, and

action

. You will help a city - and soon a region - proudly say

"No"

to processed harm and

"Yes"

to food with integrity.

Why Food Care (The Mission)

Modern food culture normalizes preservatives, seed oils, maltodextrin, corn starch, and ultra-processing that damages health.

Food Care

is the counterculture: awareness-first, integrity-first. It's how we protect the body and elevate the mind. Dieture leads this movement by making clean, chef-made meals and in?house products (from sugar-free condiments to clean breads and monkfruit-sweetened treats) and by holding a strict ingredient standard.

We're not selling a plan. We're shaping identity.

If it doesn't align with Food Care, we don't do it.

What You'll Own

Culture & Community

: Build an online tribe with offline gravity - ambassadors, meetups, and advocacy in Doha and across Qatar.

Narrative & Content

: Turn ingredient education into emotionally charged stories (think Nike-level conviction) across Instagram/Threads, TikTok, LinkedIn, then YouTube and WhatsApp.

UGC & Ambassadors

: Recruit, brief, and activate aligned creators. Elevate member stories into the movement's heartbeat.

Campaigns

: Launch challenges (e.g., Reject Seed Oils Week), rituals (#MyFoodCare), and story series (Stories of Food Care*).

Cross?Functional Drive

: Orchestrate with our in?house video team, storyteller, and performance marketing to scale reach

without losing soul

.

On?Ground Presence

: Be in the rooms that matter - kitchens, gyms, clinics, offices, creator spaces - finding stories and allies.

What Success Looks Like (Outcomes)

Belonging

: People identify as part of the Food Care tribe; they use our language and rituals without prompting.

Behavior

: Followers read labels, share clean meals, and reject processed ingredients in public.

Advocacy

: A living circle of ambassadors who create, host, and recruit - with minimal hand?holding.

Scale with Integrity

: Growth that preserves message purity; influential partners join because of values, not giveaways.
(Yes, we'll measure platform metrics - but we prize

movement energy

: weekly community stories, challenge participation, ambassador activations, sentiment, and event attendance.)

Responsibilities

Architect and execute the

Food Care

social strategy across Instagram/Threads, TikTok, LinkedIn; expand into YouTube and WhatsApp groups. Plan and ship an always?on content system mixing

education + identity + community

. Research and understand competitor landscape which will ensure we are the continous leaders of this movement. Collaborate with video and writing to produce hero films, snackables, carousels, and UGC spotlights. Build and manage an

Ambassador Circle

(10-50) with playbooks, briefs, and incentives rooted in purpose. Program monthly

Food Care Meetups

where Dieture serves food and the community bonds. Partner with performance marketing on distribution, targeting, and creative testing. Monitor sentiment and feedback loops; evolve the narrative while staying on?mission.

You Might Be This Person If...

You're a

creative storyteller

with

community?building

experience (startup, DTC, wellness, or culture brand) or a social media influencer in health and wellness space. You're

mission?first

: every post, partnership, and caption must pass the "Food Care fit" test. You're energized by people - listening, hosting, connecting - and you're comfortable on camera when needed. You're based in

Qatar

and love being on the ground with ambassadors, creators, and customers. You're aligned with clean ingredients and continuous self?learning in nutrition.

Non?Negotiables

People skills & real?world community engagement Authenticity and health alignment Independent execution; low dependence on the nutrition team's time Taste and conviction - you protect the message

Nice to Have

Experience scaling UGC programs or ambassador networks Event programming and partnerships in Doha Basic editing or design fluency; strong creative feedback instincts

The Team You'll Work With

In?house

Video Team

(production) In?house

Storyteller/Writer

(narrative)

Performance Marketing Lead

(distribution) Light?touch support from

Nutrition

(fact?checking and depth)
Job Type: Full-time