Job Description

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
The SMB Global Business Marketing team fuels the innovative thinking, creative and campaign solutions that imagine the future of TikTok SMB marketing and inform the efforts of the regional SMB marketing teams. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and to share the secrets of success with small businesses. Our purpose is to inspire, educate and unlock the possibilities on TikTok for small and medium sized businesses and agencies around the world.
We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future.
The ideal candidate is a skilled marketer and creative thinker but is first and foremost a visionary strategist. Candidates should have prior experience designing and executing multi-channel ad campaigns. International experience an advantage. Fluency in English and Arabic is a must.
Responsibilities

• Work with Sales, Product and Marketing leadership to identify common SMB marketing needs for the local region
• Design and oversee the execution of bespoke campaign solutions working in close partnership with Product, Ecosystem and Sales teams.
• Collaborate with Global SMB marketing counterparts to pilot new campaign approaches and channel strategies
• Evaluate campaign performance and provide reporting on optimization opportunities and learnings that can be scaled across all regions
• Help to scale successful campaign models to other regions by working with global and regional SMB marketing counterparts.
• Evaluate competitor SMB campaigns and report on trends, opportunities and learnings for the Global Business Marketing SMB team

Qualifications

• 5 to 10 years of experience in a strategy or creative strategy role
• 5 to 10 years of experience in a strategy or creative strategy role
• A deep understanding of the Small & Medium Businesses industry is needed
• Experience within a top tier creative agency, brand creative group or a strategy role within a technology company
• Portfolio of work
• Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming trends
• Expert written and verbal communicator, with the ability to articulate abstract creative concepts
• Ability to identify opportunities, develop project scope and independently lead ideation and execution
• Understanding of platforms and social media best practices - especially on TikTok
• Excellent verbal and written language skills in Arabic and English required.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.