Regional Marketing Manager (clinical Diagnostics)
Dubai, United Arab Emirates
Job Description
Overview:
Responsible for Clinical Diagnostics products.
Responsible for developing the go-to-market strategy across a MEA region.
Recognised as the main marketing touch point for the MEA region. Responsibilities:
Responsible for developing the go-to-market strategy across a MEA region.
Recognised as the main marketing touch point for the MEA region. Responsibilities:
Gain understanding of local markets:
Develop and execute a regional marketing plan that supports business strategy and goals for the region
Be responsible for the tactical implementation of the strategy in the region:
Miscellaneous:
- Conduct regional market assessments and understand the changing market dynamics and trends by market/customer segment.
- Work with industry associations and regional KOL/peers to stay abreast of changes in the market environment, regulatory environment and competitive strategies
- Build customer insight knowledge by collecting and reviewing customer feedback for Bio-Rad products and services.
Develop and execute a regional marketing plan that supports business strategy and goals for the region
- Participate in the EMEA strategic and tactical planning processes and represent the needs of your region
- Collaborate with regional sales teams to identify challenges and drivers in each target market/segment to exploit opportunities and identify gaps.
- Participate in product launch projects from early stages and plan go-to-market strategies to business partners
- Adapt the EMEA marketing plan to regional tactics to fit with the indirect business model via Business partners
Be responsible for the tactical implementation of the strategy in the region:
- Lead the execution of the marketing plan initiatives in the region
- Implement regional activities/campaign to drive web revenue & Marketing Qualified Leads (including digital campaigns, events, marketing collateral, sales tools) in collaboration with Product Marketing and Demand Generation teams
- Track and monitor Marketing Qualified Lead generation and associated revenue with the Bio-Rad partners and Channel Sales Managers
- Feedback results and best practice into Product Marketing and Demand Generation teams to support future campaign success.
- Monitor campaign KPIs and initiate countermeasures to achieve goals
Miscellaneous:
- Track results, capture ROI and provide frequent communication and status to the marketing and sales teams.
- Be the advisor around trends and issues as well as gaps and opportunities in the market across the region.
- Master’s degree or equivalent in Biological Science
- English is a must, having additional relevant languages to the regional responsibility will be an advantage
- At least 5-10 years of proven experience leading commercial roles (sales/marketing) within life sciences/Biotech
- Proven ability to effectively communicate & collaborate with all key stakeholder
- Experience of working with channel partners is preferable
- Ability to plan, organize, monitor and execute projects
- High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics and outcomes
- Intimate knowledge of Life Science, Biotechnology and/or Molecular diagnostics at a regional level
- Ability to summarize market situations and make business decisions
- Track record of growth/delivering results
- Entrepreneurial skills- self-driven and motivated
- Excellent written and verbal communication skills
- Strong ability to engage and influence others
- Ability to simplify
- Positive mindset and collaborative attitude to bring down barriers for goals
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Job Detail
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Job IdJD1408503
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned