We are looking for a creative retail Visual Merchandiser to maximise market share and to provide an excellent in-store experience for our customers. The job holder requires to define, design and implement creative visual merchandising strategy for Beauty department (Cosmetics, Skincare, Hair Care and Perfumes), develop and implement effective Visual Merchandising standards, methods and compliance. The job holder will also be responsible for come up with, revise and present design ideas for displays, signages, floor plans and launches, in alignment to product, trend, target market and budget.
DO \xe2\x80\x94 Key Responsibilities
1.
Business Growth
Manage development of creative and innovative Visual Merchandising solutions for the Beauty business for the concept.
Plan and manage visual merchandising tasks to minimize expenditure and maximize productivity within the allocated budget
Maximize market share using visual merchandising skill and business awareness
2.
Visual Merchandising Plan and Design
Manage, conceptualize and ensure implementation of the Brand Visual Strategy for Beauty department. Create appealing and eye-catching visual displays that lead the customer through the entire store.
Co-ordinate with Buyers, Marketing, Store Operations, Projects in determining specific visual merchandising needs for conceptualization and design of Visual Merchandising solutions such as fixtures, displays, creatives and point of sale materials etc
Plan and develop detailed guidelines and planograms for the department, followed by model store execution.
Ensure development and implementation of effective Visual Merchandising standards and methods to ensure consistency across all stores.
Supervise development of creative and innovative Visual Merchandising seasonal concept solutions
Manage construction and documentation of instore creatives and window guidelines, as required for the departments.
Plan and ensure development of New Season and Brand update store set ups
Conducts market research/audit/monitor competitors and understand the latest trends
Assess and recommend action and create guidelines for promotions and events, and execution across all stores within specified timelines.
Ensure development and training of In-store Visual Merchandisers, on merchandising standards, space planning and store layout and other visual merchandising techniques.
3.
Coordination
Manage Critical path & calendar for VM function and manage stakeholders accordingly.
Collate and share guidelines feedback for territory VM teams reagrding guidelines alongwith department VM specialists.
Keep a track of budget and expenses for all territories.
Collate Photo reports from all territories and review with department VM specialist.
Managing the events calendar, weekly bulletins and team projects trackers for the team.
4.
People Management
Conducting Workshops with the store teams
Developing department visual merchandising champs in regions for effective execution of guidelines and ensure consistency
DISPLAY
QUALIFICATION
Basic Qualification / Education / Vocational Training
Graduate degree in any field, preferable design
Advanced
Qualification / Certification / Specialist Training
Microsoft Office. Proficiency in Photoshop, Illustrator, or other visual design tools
EXPERIENCE
Minimum Experience
4 years of experience
Specific / Relevant Experience
Proven work experience in the field of visual merchandising, including creating guidelines & planograms, floor plans, window & in-store displays, preferably in the field of makeup, perfumes, or department stores.
COMPETECIES
Skills and Capabilities
Demonstrable visual design skills with a strong retail merchandising portfolio
Advanced Knowledge of consumer behaviour/market trends/market forecasting techniques
Ability to analyze sales merchandising reports and survey results.
Resource Management
Proficiency in English and local language
DELIVER
Perspective
Key Result Area (KRA)
Measure
Financial
Gaining Market Share through effective visual merchandising
Increase in Market share
Customer
Creative and Innovative visual merchandising concept development
Internal / External Customer Feedback score
Operational efficiency & Retail proficiency
Implementation of effective VM standards and consistency across all stores