Job Description

Building Fun

In a never before seen experience, Dubai Parks and Resorts hosts MOTIONGATE(TM) Dubai - a destination that brings visitors in direct contact with their favorite characters and stories. We are inviting everyone to play a part and as a team member of MOTIONGATE(TM) Dubai, you'll enjoy all the fun that comes with an exciting career. You'll work with a cast of amazingly talented and inspiring people in a job that's so immersive it hardly feels like work. Come and work with an exciting team where we all play a vital part in the story - whether you choose a role serving the delicious food, to maintaining equipment, performing in costume or operating a ride. Whatever your chosen vocation you will help tell compelling, enduring stories and create memories for our guests that will last a lifetime.

Purpose:

Responsible for managing marketing campaigns, social media, public relations and in park activations for MOTIONGATE(TM) Dubai.

Main Duties:

• Work closely with the Head of Marketing to build the MOTIONGATE(TM) Dubai annual marketing strategy and plan, along with seasonal and tactical plans.
• Work closely with creative agency and the in-house graphic designer to deliver marketing campaigns aligned to the overall strategy
• Work closely with the PR agency to deliver press releases, media engagements, events, and influencer management
• Oversea and provide guidance to the marketing executive to deliver the social media calendar
• Work with procurement and finance to manage marketing budget and drive financial efficiency
• Analyse global and regional competitors
• Key point of contact for creation of content and distribution of internal communications.
• Monitor, assess and report the performance of all marketing campaigns
• Work directly with B2B sales & revenue management colleagues to launch and develop new products and promotions.

Experience

Essential

• Min. 5 years of Marketing experience with similar responsibilities

• Local market knowledge

Desirable * Previous experience in the leisure and entertainment industry

Qualifications

Essential

• Bachelor's degree in Marketing or relevant

Desirable * Master's degree in Marketing or relevant

Skills:

Essential

• Ability to multi-tasks and meet tight deadlines
• Language; English native speaker
• Understanding of GCC cultural and traditional nuances
• Proactive, conscientious, and detailed oriented
• Good organizational skills and attention to detail
• Good written and verbal communication and interpersonal skills
• Email marketing platform experience
• Practical experience using digital ad platforms (Google and Facebook ads qualified)
• Experience executing radio and OOH campaigns
• Experience with Google Analytics

Desirable * Experience using VGS ticketing system

• Experience updating content on Drupal websites
• Experience working with IPs