Job Description

SEO & PPC Specialist - Senior Role

Location: Dubai, UAE

Job Type: Full-time on site, Night Shift (aligned with Los Angeles working hours)

We are a company establishing a strong marketing operations-support hub in Dubai. We are seeking a highly experienced SEO & PPC Specialist to drive performance-based digital campaigns and improve our online presence in the U.S. market.

Key Responsibilities

Lead full SEO strategy: on-page, off-page, technical SEO, link building, and keyword optimization In-depth performance management of Google Ads, including budgeting, bidding, audience targeting, and conversion optimization Oversee SEM Tools: Semrush, Google Search Console, Google Analytics, Ahrefs (advantage) Optimize and manage WordPress website performance and structure Conduct competitor analysis and define keyword priorities for U.S. region Track, analyze and report campaign metrics and ROI performance Collaborate with content, design and proposal teams to improve lead generation funnel Manage and optimize Google Ads campaigns (search, display, and remarketing), including structure, bidding strategies, match types, negative keywords, and cost control. Reduce CPL and CPA through continuous campaign testing, optimization, and performance tuning. Oversee conversion-focused landing page optimization and CRO, including A/B testing, UX optimization, and call-form lead improvement. Manage and optimize WordPress site structure, speed, SEO plugins, and performance. Implement GA4 tracking, conversion tracking, and call attribution to measure true ROI from campaigns. Track, analyze, and report SEO and PPC performance metrics with actionable insights. Work closely with proposal, design, and content teams to improve lead quality and funnel performance.

Qualifications

5+ years in SEO & PPC role (U.S. or Western market experience highly preferred)

2+ years experience with "Samsara" & "Hubspot"

Proven track record in Google Ads conversion optimization & lead generation campaigns Expert proficiency in: Semrush, Google Analytics, Google Search Console, Tag Manager, WordPress SEO configurations & plug-ins Strong understanding of U.S. search behavior and security-industry audiences (advantage) Ability to work independently and deliver results under deadlines Strong analytical, reporting and communication skills

Ability to work night shift (UAE time zone) aligned with Los Angeles operations.

If you are data-driven, performance-focused, and ready to build strong digital growth for a U.S. brand, we want to hear from you.

Alternatively, you can email your applications to: stephanie.s@americanglobalsecurity.com

This is an on-site role, requires candidates who can join immediately and must be based in Dubai, United Arab Emirates.

Job Type: Full-time

Work Location: Remote