Job Description

MAIN OBJECTIVE OF ROLE: To review and manage content for all customer-facing websites and ensure that the information displayed on them is accurate and current. KEY RESPONSIBILITIES:

• Assists in ensuring that all content meets the prescribed brand/voice guidelines and supports site strategic objectives, including improving conversion and retention rates.
• Develops and maintains all site content documentation, including all site assets, manifests, and owners.
• Reviews content for all customer-facing sites, ensuring accuracy, relevancy, and consistency with the brand message while maintaining a focus on the customer's needs.
• Conducts periodic reviews to monitor site content, maintain time-sensitive material, menus, indexes and directories, and ensure the information displayed on the website is accurate and current.
• Escalates any issues discovered for the relevant stakeholder on a timely basis to ensure minimum downtime to flydubai digital channels.
• Manages creation/acquisition of all online content - including plain text, links, database content, images and video.
• Coordinates with agencies to acquire necessary translations, proofread content, and update web and mobile sites via the content management system.
• Maintains cross-functional relationships with Business units for content updates.
• Provides advice and input on the latest trends and emerging technologies in UX and E-Commerce.
• Recommends updates to processes that streamline content creation and review.

QUALIFICATIONS:

• Bachelor's Degree (3+ years)
• Communications, English, Marketing or Information Sciences
• Fluent in English & Arabic/Russian
• Minimum of 3 years' experience in drafting/maintaining web content for a product-based company
• CMS knowledge preferred
• Years with qualifications: 5 - 7 years

COMPETENCIES:

• Customer Focus
• Teamwork
• Effective Communication
• Personal Accountability & Commitment to achieve
• Resilience & Flexibility (Can do attitude)

ISR Requirements: Reads and complies with the ISR policies of the Company and diligently reports any weakness or incidents to the respective Line Manager or the Information Security team. Completes all required ISR awareness sessions and follows associated guidelines in the day-to-day business operations.

Skills Required