Persian Horizon is expanding its digital marketing operations and is seeking a highly skilled professional with proven experience in managing advertising campaigns on Facebook and Instagram (Meta Platforms). The ideal candidate will be focused on maximizing ROI, continuous optimization, and executing precise targeting strategies.
Key Required Skills:
Full proficiency with
Meta Ads Manager
and
Meta Business Suite
Demonstrated experience in building and managing campaigns in the following formats:
Lead Generation
Conversion (Web & App)
Traffic & Engagement
Catalog Sales (Dynamic Ads)
Ability to design optimal campaign structures using:
CBO (Campaign Budget Optimization)
ABO (Ad Set Budget Optimization)
Split Testing
Broad vs. Detailed Targeting
Expertise in
Audience Segmentation
, including:
Custom Audiences
Lookalike Audiences
Retargeting across Funnel Stages (TOF, MOF, BOF)
Strong knowledge of:
Pixel Implementation
Event Tracking
Aggregated Event Measurement
Conversion API (CAPI)
Familiarity with
UTM Tracking
and integration with
Google Analytics
,
GA4
, and
CRM systems
Ability to perform data-driven decision-making based on key performance indicators such as:
ROAS, CTR, CPM, CPA, Frequency, Quality Score
Understanding of
A/B Testing
,
Creative Testing Frameworks
, and analytical performance evaluation based on data models
Preferred Personal Attributes:
Strong analytical mindset with attention to detail
Ability to manage budgets and optimize campaigns on short timelines
Capable of producing clear performance reports and documentation
Motivated to stay up-to-date with Meta platform changes and algorithm updates
Benefits:
Competitive salary plus performance-based bonuses
Opportunity to work with international teams and real projects in the UAE and Europe
Dynamic, growth-oriented, and results-driven work environment
Job Type: Full-time
Application Deadline: 28/08/2025
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