is responsible for developing, implementing, and overseeing comprehensive marketing strategies that drive attendance, participation, and revenue for the company's portfolio of events, exhibitions, and conferences. This role is pivotal in enhancing brand visibility, engaging target audiences, and achieving ambitious business objectives within the dynamic events industry.
The Senior Marketing Manager will lead a team of marketing professionals, manage budgets, and ensure a strong return on investment for all marketing initiatives.
Minimum Qualifications, Education & Experience
Master's degree in Marketing or a related field (preferred)
Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline from a recognized university
Experience:
8-10 years of progressive experience in marketing, with at least 4-5 years in a senior role within events, exhibitions, conferences, or related industries (hospitality, media, or B2B marketing with a strong events focus)
Proven track record in planning, executing, and evaluating large-scale marketing campaigns for events
Strong experience managing and leading marketing teams
Demonstrated expertise in budget management and ROI analysis
Skills & Knowledge
Strategic Marketing & Campaign Development
Digital Marketing Proficiency (across channels and platforms)
Strong Analytical & Data-Driven Decision-Making Skills
Excellent Communication & Presentation Skills
Project & Budget Management
Creativity & Innovation in Marketing Approaches
Stakeholder Engagement & Relationship Management
Technical Proficiency in Marketing Tools & Platforms