Job Description

About the Role

We are looking for a strategic and execution-focused Senior Marketing Manager to lead campaign management and marketing strategy for Darna, Aldar's loyalty program. This role is essential in driving acquisition, engagement, and retention across Aldar's diverse ecosystem, including retail, communities, hospitality, and lifestyle sectors.

You'll shape the program's go-to-market plans, run high-impact marketing campaigns, and lead the positioning of Darna as a leading lifestyle rewards platform in the UAE.

Key Responsibilities

Marketing Strategy & Brand Leadership

Develop and lead the annual marketing strategy, aligned with Darna's business and member growth goals Define and drive key marketing pillars across acquisition, engagement, lifecycle, and brand equity Manage the brand positioning of Darna across digital, physical, and partner channels Maintain a rolling calendar of campaigns, seasonal activations, and member communications
Campaign Management

Lead planning and delivery of multi-channel marketing campaigns (paid media, digital, CRM, social, in-mall, and partner campaigns) Brief and manage creative teams and agencies across concept, production, and execution Own campaign performance measurement, reporting, and optimization Champion test-and-learn approaches across messaging, targeting, and incentives
Partner & Ecosystem Marketing

Collaborate with internal teams and external tenants to co-create compelling offers and campaigns Support strategic partner onboarding with tailored go-to-market plans Ensure cohesive messaging across all touchpoints, including retail and residential channels
Performance & Insights

Work with analytics and finance teams to measure campaign ROI and loyalty KPIs Translate insights into action, continuously refining marketing strategy and content effectiveness
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Qualifications & Skills

Minimum 5 years of experience in marketing; loyalty program or membership-based marketing preferred Strong campaign planning, project management, and creative briefing skills Solid understanding of digital marketing channels and CRM strategy Ability to work cross-functionally and manage multiple priorities in a fast-paced environment Customer- and data-driven mindset with strong commercial acumen Experience within real estate, retail, or hospitality ecosystems is a plus
Why Join Us?

This is a unique opportunity to shape and scale one of the UAE's most ambitious loyalty programs, connecting customers to a growing lifestyle ecosystem -- with the space to innovate, test, and grow.

Job Type: Full-time

Pay: AED30,000.00 - AED400,000.00 per month

Application Question(s):

How many years of experience in Loyalty Programs? * How may year of experience in Campaign management (paid 0r social media)?