1. Coordinate and execute all activities and tasks related to the Marketing and Branding of the company.
2. Lead Generation from various platforms including but not limited to Google, Meta, social media, etc., and organic lead generation.
3. Content creation, posting and managing all social media channels of the company
4. Optimizing and in charge of redesigning the website for optimum results and organic search growth
5. Design and execute marketing strategies which focus on each specific audience focusing on lead generation.
6. Plan and execute all forms of marketing including performance marketing and social media marketing.
7. Maintaining the website, social media, blog, lead-generating platforms and database systems.
8. Optimize marketing automation and lead nurturing processes through email, content, and social channels.
9. Assist in distributing content that educates and attracts our audience and supports marketing goals.
10. Contribute ideas for continuous improvement of marketing standards and processes.
11. Ensure all marketing programs are successful, metrics-driven, and goal-oriented.
12. Stay up-to-date with the latest marketing trends and implement the changes in all marketing, branding, and PR initiatives.
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