Senior Manager - Product Marketing | Al Futtaim Automotive | Toyota
Overview of the role
At Al Futtaim Motors, a leading player in the automotive sector, we are seeking for a highly skilled and dynamic individual to join our team as Senior Manager - Product Marketing. As a Product Marketing Manager, you will execute the product vision by being the champion of SUV product portfolio and the true voice of the customer across the organization.
What you will do
Identify target segments and define the primary target customer / vehicle application for each product line
Manage the product lifecycle to meet evolving consumer needs, technology developments and competitor landscape
Maximize mass profit of your portfolio by optimizing volume and profit per unit with right cost to value offering and logical grade walks
Perform competitive analysis to recommend product pricing strategy for launch and develop countermeasures to solve sales performance or stock issues
Establish close relationships with Principal / OEM to secure UAE market voice of the customer and influence decisions that could affect short-, mid- and long-term AFM business
Handle OEM enquires & meet deadlines set for each project
Attend OEM forums & Design reviews to align on the overall brand strategy
Manage OEM visits to ensure maximum influence
Coordinate with Demand and supply team to ensure the desired ordering mix to support the product life cycle strategy
Ensure product quality is in line with GSO (Gulf Standard Organization) standards in coordination with the Homologation & After Sales Accessory departments
Bayt
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