Job Description

Location(s):United Arab Emirates

City/Cities:

Travel Required:

Relocation Provided:

Job Posting End Date:February 26, 2024

Shift:

Summary: Focus, Scope, & Impact: Front-Line Senior Manager will: Manage bottler alignment on the projects (both IMX campaigns and innovations) that s/he is leading through key strategies, objectives, system investment, activity calendar, success metrics in partnership with C&CL and Franchise Leadership. Drive vertical integration of the projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts partnering with IMX, C&CL, Franchise Leadership and bottling partners' teams. Assume project leader role on the projects that s/he is leading facilitating collective genius and collaboration among Category Teams, IMX Team, C&Cl, Franchise Leadership, Finance, Technical, PAC, Legal and relevant bottling partner's team. Develop the idea, drive the system wide alignment (Idea, execution, KBIs, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market. As the owner of the projects own DME management and due diligence related with the projects s/he is leading. Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/region/channels as well as project specific AARs. Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning Provide market input for the development of OU- and market-level category/brand strategies as well as Innovation projects Provide input to localization and real-time amplification of IMX campaigns within the region and/or participate in agile development of market-level IMC campaigns Manage brand activation at the field level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

Experience Marketing activation and leadership experience (4-8 years) Business, commercial and financial acumen Experience working with TCCC external partners (bottlers and customers) Experience working in cross-functional and cross-geographical teams is preferred Work Focus Ability to provide region specific input on marketing plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda Ability to lead negotiations and alignment with key stakeholders Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers Ability to identify needs for campaign localization or customization as necessary Ability to distill consumer insights and market opportunities and build a completing story through them. Communication Focus Role will require frequent communication with OU & Region Frontline Marketing Lead, region leadership teams, IMX and C&CL teams. Role will also interact regularly with Bottlers and external parties. Arabic speaker preferred

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

R-100918