• Planning, implementing, and monitoring online marketing campaigns across all digital networks
• Planning the social content calendars and managing all the group social media handles/platforms
• Monitoring and managing the community such as META, Google etc.
• Managing paid digital marketing mediums - retargeting, social media, programmatic, prospecting, PPC, affiliates etc.
• Working with the website team to develop and manage the website digital campaign landing pages
• Assisting in the formulation of strategies to build a lasting digital connection with the customers
• Drafting digital marketing calendars in line with business/brand plans and managing budget trackers for all the divisions
• Compiling reports received from agencies for the various digital & social media campaigns. Analyzing and recommending inferences to enhance future campaigns
• Handling online PR with external stakeholders
• Managing and monitoring influencer marketing initiatives regionally \xe2\x80\x93 based on brand, category and group\xe2\x80\x99s interest
• Reporting monthly, quarterly, half-yearly and annual digital performance of the group\xe2\x80\x99s initiatives to the top management
• Driving the ecommerce business through performance marketing to result in an incremental ROI
• Executing ongoing digital health checks for Group\xe2\x80\x99s online mediums and conducting an internal audit for our channels quarterly
• Staying current with new digital marketing venues and using those as part of the overall marketing strategy
• Executing any other functional duties as and when required

PROFILE:

• Bachelors in Marketing/digital marketing or relevant field
• Certified in Digital Marketing courses (SEO, Google Analytics, Google AdWords, social media)
• Should have expertise in SEO
• Current and updated in the digital marketing technology space & best practices
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Skills and experience in creative content writing
• Preferably with a retail or an advertising agency background servicing luxury and fashion brands
• Experience with B2C social media, Google AdWords, Display, Programmatic advertising, CRM initiatives, on site marketing, SEM and other digital tools
• Expertise in web analytics tools (e.g. Google Analytics)
• High proficiency in Excel and PowerPoint is a must
• Must be a team player and a lateral thinker
• Proven experience in Digital Marketing with minimum 5-7 years in the GCC
• Valid UAE Driving License