Job Title

Senior Executive Digital Communication

Business

ENOC

Job Purpose

Assist in the development and enhancement of the Corporate Digital Strategy. Fully responsible for smooth execution of Digital Marketing initiatives designed to achieve increasing favourable opinion of ENOC and its businesses, spread awareness of ENOC Group, and turn more viewers to leads.

Principal Accountabilities

Support the Digital Manager on key areas of delivery:
Web and Digital Management
Social Media Management
App Management
Internal Portal Management
Audit/Evaluation:
Help Digital Manager to assess ENOC\'s digital landscape on a continuous basis in order to identify opportunities for improvement
Support ENOC\'s stakeholders in optimizing their current digital footprint by reviewing initiatives, improving existing platforms and suggesting new ideas
Assist in monitoring ENOC performance in order to keep track of ENOC\'s various digital
Assess market trends in order to consistently build and optimize all ENOCs digital touchpoints
Familiar with UX/UI design in order to continuously maintain user-journey throughout ENOCs websites
Development, planning and execution:
Assist Digital Manager to educate stakeholders across the company to encourage adoption of relevant Digital and Social media tools and incorporate them within the corporate culture as well as into all of the company\'s products and services
Responsible for developing plans for all Social and Digital activities to be undertaken based on desired brand visibility marketing plans of various group companies
Assist in developing Social and Digital Media content framework and strategy that is utilized to guide various stakeholders as to how to develop ENOCs online tone of voice and positioning
Assist in developing Digital outreach programs in order to maximize ENOC\'s digital footprint in unconventional areas
Work closely with Digital Manger to develop annual rollout road maps for execution of long term digital strategy
On-going management: Completely responsible for the below\xe2\x80\xa6
Manage external Social and Digital agencies working with ENOC
Manage Social and Digital media campaigns on a daily basis, which include content management, optimization of online budget, community outreach efforts, and promotional campaigns
Plan and execute all web, SEO/SEM, CRM, email and Social Media advertising campaigns.
Produce monthly analytical reports that cover group\'s online performance
Develop Social Media content calendars on a monthly basis by integrating with PR, CSR, events and brand functions within ENOC
Keep track of ENOCs social media platforms and websites in order to identify customer service opportunities such as customer complaints, franchise enquiries and overall queries
Manage and maintain ENOC\'s various apps
Maintain ENOC\'s internal Portal by ensuring various business units update their news section; increase internal engagement with portal

Additional Principal Accountabilities

Experience

Bachelor\'s degree in Business Administration, Advertising, Marketing or public relations. Masters preferred.
3-4 years of experience in Digital Marketing, Public Relations, Marketing or Public Relations including demonstrable and extensive social media and online marketing experience.
Experience in paid campaign management, as well as Social Media tools and reporting is an added advantage.
Familiarity in Search Engine Optimization and Search Engine Marketing disciplines.
Good interpersonal skills
Proficiency in both the Arabic and English languages

ENOC