Job Description

Roles & Responsibilities - Senior Digital Marketing Specialist

1. Strategy & Planning

Develop, implement, and manage multi-channel digital marketing strategies aligned with company goals. Plan campaigns for brand awareness, lead generation, and customer retention. Conduct competitor analysis and identify new digital growth opportunities. Manage digital marketing budgets, ensuring optimal ROI.

2. Campaign Management

Plan and execute paid media campaigns (Google Ads, Facebook Ads, programmatic, etc.). Manage SEO & SEM strategies to improve rankings and organic traffic. Oversee email marketing campaigns, newsletters, and automation workflows. Create targeted campaigns for specific audience segments.

3. Content & Creative Direction

Coordinate with content creators, designers, and videographers to produce engaging content. Ensure all digital assets follow brand guidelines and are optimized for each platform. Develop content calendars for blogs, social media, and video platforms.

4. Analytics & Optimization

Monitor and analyze KPIs such as CTR, CPC, CPA, ROAS, and conversion rates. Use analytics tools (Google Analytics, GA4, Hotjar, etc.) to track performance. Run A/B testing to optimize ads, landing pages, and email campaigns. Generate regular reports with actionable insights.

5. Social Media & Community Management

Oversee brand presence on platforms like Instagram, LinkedIn, Facebook, TikTok, and X (Twitter). Engage with followers, respond to queries, and manage online reputation. Collaborate with influencers and partners for promotions.

6. Marketing Technology & Tools

Stay updated with the latest marketing tools, AI integrations, and automation platforms. Manage CRM systems, remarketing tools, and customer journey tracking
Job Type: Full-time

Pay: AED6,000.00 - AED12,000.00 per month