• Develop online presence for the organization and update the existing company Marketing Collaterals Strategic initiatives include formulation of a formal Marketing department, Branding strategies, Tier Pricing models, Optimum Inventory and Product Market Mix Strategy.

• Lead the product launch for the company, targeting the export markets

• Communications & PR - Led the team to brand enrichment

• Brand building through the social media awareness campaign

• Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign microsite development, re- targeting and marketing automation.

• Running digital marketing campaigns on all relevant platforms involving Analysis, Planning, Creating, monitoring, brand awareness & capturing all leads generated through the available online system.

• Experienced in handling Social Mediums like Facebook, Instagram, Twitter, Quora, Pinterest, etc.

• New Keywords research, existing keywords analysis, meta tag fixing, Onpage, Off Page Optimization, back link analysis and link building for setting up SEO.

• Creation, adaptation, editing and managing content on company websites (CMS)

• Articulate the brand\'s desired image and position appeal to different market segments to maximize the impact of audience-focused corporate branding campaigns

• Play a stellar role in setting up the formal marketing department, branding strategies, tier pricing models, optimum inventory and product market mix strategy

• Designate and serve as part of the Executive Committee/ Board advising in strategy, management, and sales & marketing.

• Restructure the marketing output by guiding and training the team.

• MBA (Marketing), bachelor\'s in computer science/Mass Media/Marketing or similar field.

• 5-7 years similar experience into Digital Marketing front across Building Materials/Construction/Engineering business segment.

• The ideal candidate must have exposure working for a small-scale enterprise and has track record of increasing the sales footfall for the organization.

Antal International