Job Description

Job title
Senior CRM Campaigns Analyst
Ref #
218892
Location
Qatar - Doha
Job family
Corporate & Commercial
Closing date: 12-Aug-2025

About the role

The CRM campaigns analyst is responsible for tracking, analyzing, and reporting key performance indicators (KPIs) for all CRM campaign activities, providing actionable insights to optimize communication efforts. The role involves developing methodologies to measure ROI for campaigns, managing ad-hoc initiatives to enhance marketing support, and collaborating with colleagues in order to develop and execute CRM strategies that drive customer engagement. This role involves providing in-depth analytics support, translating complex data into actionable insights, crafting reporting strategies, developing dashboards and managing diverse analytics projects.

Key Accountabilities Include

Builds robust test and learn plans to drive consumer adoption and engagement, and looks for opportunities to continue to expand.

Monitor and provides on-going analysis of program and campaign effectiveness and uses the findings to continually optimize and revamp.

Establish and own a CRM marketing measurement framework, including program analysis, channel and campaign deep-dives, audience cohort analysis, and goal setting.

Design, build, and maintain dashboards to effectively track and visualize key CRM channel metrics, providing clear visibility into campaign/program results and effectiveness across a range of commercial KPI , such as revenue, acquisitions, churn reduction and other flight and loyalty program specific KPI.

Conduct comprehensive analyses of the marketing funnel in collaboration with cross-functional teams, identifying bottlenecks, optimizing customer journeys, and leveraging data to inform decision-making and develop strategies for improving conversion rates and overall funnel efficiency.

Develop and implement new reporting strategies, combining multiple data sources and systems, and supporting dashboard creation and ad hoc analysis.

Use learnings from program/campaign analysis to predict future customer behavior that will fuel strategies and enhancements.

Work with team to build business cases to justify acquisitions and expansion.

Serve as a trusted advisor to the various Marketing team, providing comprehensive measurement and analytics support across various product lines within the marketing funnel. Work close with wider data and analytics teams to build a 360 view of customer base and groups marketing performance.

Perform other department duties related to his / her position as directed by the Head of the Department

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You'll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge.


Join us as we dare to achieve what's never been done before.

Qualifications

About you

The successful candidate will have the following qualifications and skills:





Relevant college or university qualification

Minimum of 5 years of job-related experience

Excellent communication skills with fluency in English language

High Level of Computer Literacy

Proficiency with advanced analytical tools such as SQL, R and Python

Demonstrable experience within loyalty programs or the airlines industry is preferred

Knowledge and experience of working with CRM campaign tools such as Oracle Reponsys

Adobe Campaign, and Salesforce marketing cloud

Expert knowledge in BI visulaisation tools such as Tableau or Power BI

Experience in marketing analytics, with a focus on applied statistics, experimentation, campaign efficacy measurement, campaign optimization, sampling approaches, causal modeling, time series analysis, and data-mining techniques

About Qatar Airways Group

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We've grown fast, broken records and set trends that others follow. We don't slow down by the fear of failure. Instead, we dare to achieve what's never been done before. So whether you're creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination.


Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

About Qatar Airways Group

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We've grown fast, broken records and set trends that others follow. We don't slow down by the fear of failure. Instead, we dare to achieve what's never been done before.



So whether you're creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

https://aa115.taleo.net/careersection/QA_External_CS/jobapply.ftl?lang=en&job=218892