Job Purpose
Design, develop and drive implementation plans to launch products into new and existing source Markets/verticals within prescribed remit of responsibility. Effectively match products and customer needs to drive growth, increased market share and customer loyalty.
Job Outline
- Develop regional source market/business verticals\xe2\x80\x99 strategies to meet the needs of the business and achieve revenue growth in collaboration with Business Development Manager/Country Head and ensure objectives and product plan are aligned with corporate vision.
- Report, measure and make recommendations on all activity to improve the effectiveness of our future products. Work proactively with the Regional Support Managers and fulfilment areas to optimize conversion rates.
- Proactively work with source markets/business verticals to drive incremental value, increase share of wallet, and increase the brand awareness through innovative solutions in conjunction with Corporate Communications and Product department.
- Develop new and innovative ways to enhance service and products offering specific to each source market\xe2\x80\x99s requirements to strengthen Emirates Holidays\' competitive advantage and market share. Assess risks and issues and where appropriate involve relevant parties and take corrective action.
- Marketing activities in-conjunction with Regional Support Managers engaging all key stakeholders in initial campaign discussions to ensure knowledge sharing and aligned approach and support with activity.
- Conduct post campaign review session with internal and external stakeholders.
- Understand business needs and provide regular competitor/ market analysis and benchmarking against the source market\xe2\x80\x99s data/performance and market position. Identify gaps in the market and profitable opportunities which are commercially viable and which will enhance the dnata offering.
- Develop and maintain strong mutually beneficial, long-term strategic relationships with both internal and external stakeholders.
- Develop intimate understanding of customer needs and priorities and proactively engage with internal and external customers to identify and fulfil opportunities to drive increased loyalty and market share.
- Represent the business at internal and external events and training opportunities.
- Manage the team\xe2\x80\x99s performance through coaching, training, development, career progression and motivate by role modelling leadership/ team-work behaviours. Manage the performance management process for staff across the section by ensuring quality and timely feedback and completion of PM reviews.

Qualifications
Degree in a marketing, business or leisure/tourism related subject
Experience
5+ years experience in the travel or leisure industry
Previous experience in a marketing or product development role is preferred
Knowledge/skills
- Subject matter expert on key source market(s) and/or travel industry LOB\'s
- Strong networking and stakeholder engagement skills

Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. You can find out more information about our employee benefits in the Working Here section of our website www.emirates.com/careers. Further information on what\xe2\x80\x99s it like to live and work in our cosmopolitan home city, can be found in the Dubai Lifestyle section.

Emirates Holidays